Brooke Hammerling ✓

@brooke · ÜT: 40.724713,-73.997416 · joined 06 Aug 2007

Founder of https://t.co/7iPSXEsLog, helping shape the stories of amazing companies. Also writer/podcaster of https://t.co/cilTDuYiFF LA/NY

40 186Followers

1 897Following

40 758Posts total

4.4KViews on collected posts

Latest posts

Brooke Hammerling ✓@brooke18 Sep

What do we do if it’s the end of the world? Shop probably. https://t.co/OnkWCcf4hU 993 views · 3 likes · 1 reposts · 0 replies Open on X →

Brooke Hammerling ✓@brooke15 Sep

I’m not sure what’s going to work, but I can tell you what’s not going to work… Fly fishing with @jaketapper. Who is advising @GavinNewsom and really the whole Democratic Party on any of this? https://t.co/U0sskXyHor

GIF

784 views · 3 likes · 0 reposts · 0 replies Open on X →

Brooke Hammerling ✓@brooke14 Sep

AI is going to kill us. But maybe Sydney Sweeney ads will do that for us first? And Gap and Apple had big weeks in pop culture! https://t.co/ERmPOHBcdI 771 views · 1 likes · 0 reposts · 0 replies Open on X →

Brooke Hammerling ✓@brooke11 Sep

My friend @greenechar wrote this beautiful piece. It is a gifted article. Please read it. https://t.co/mVjJqNVtmX 678 views · 2 likes · 1 reposts · 0 replies Open on X →

Brooke Hammerling ✓@brooke11 Sep

25 years. I remember the day like it was yesterday. I was at my boyfriend’s house in Athens, GA. I was in the bathroom standing on his big white fuzzy faux fur rug as I brushed my teeth. It was just a little before 9AM and I was being super quiet as my boyfriend was sleeping 1.2K views · 8 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views784this account924median for 10K–100K

Reach, %1.95%this account3.62%median for 10K–100K

Engagement, %0.40%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	784	924	0.85×
Reach (views ÷ followers)	1.95%	3.62%	0.54×
Engagement rate	0.40%	1.52%	0.26×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.2K11 Sep

678

77114 Sep

78415 Sep

99318 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.68%11 Sep

0.44%

0.13%14 Sep

0.38%15 Sep

0.40%18 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes85.0%17 in total

Reposts10.0%2 in total

Bookmarks5.0%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.