Bruce Whitfield

@brucebusiness · Global · joined 16 Jul 2010

Helping you make sense of business. Speaker. Best-Selling Author. Podcasts. bookings@brucewhitfield.com

289 074Followers

590Following

19 068Posts total

39.5KViews on collected posts

Latest posts

Bruce Whitfield@brucebusiness14h

Dr Knowler! 2.9K views · 6 likes · 1 reposts · 0 replies Open on X →

Bruce Whitfield@brucebusiness16h

The doctor will help you now: Wendy Knowler to get honorary degree from Rhodes https://t.co/T84pCh0Q2i 6.6K views · 40 likes · 3 reposts · 0 replies Open on X →

Bruce Whitfield@brucebusiness14 Sep

They’re really not paying attention… 7K views · 5 likes · 0 reposts · 2 replies Open on X →

Bruce Whitfield@brucebusiness26 Aug

So @QaanitahHunter is a national treasure. Her ability to humanise South Africa’s biggest issues and to hold an audience are unsurpassed. 8.3K views · 26 likes · 4 reposts · 6 replies Open on X →

Bruce Whitfield@brucebusiness4 Jul

I was privileged to be in the room to receive this fantastic recognition - thank you 3.6K views · 3 likes · 1 reposts · 1 replies Open on X →

Bruce Whitfield@brucebusiness3 Jul

🏆 And the winner is... It's About Tyme by Adrian Saville & Bruce Whitfield — winner of the 2026 BCA African Business Book of the Year Award. A story of audacity, near-collapse, and global recognition. Congratulations to both authors. @AdrianSaville @brucebusiness @BCAfrica http

4.3K views · 4 likes · 1 reposts · 0 replies Open on X →

Bruce Whitfield@brucebusiness11 Jun

Have you truly grown as a person if your school blazer still fits you after all this time? Impressive Dr Saville 6.8K views · 12 likes · 1 reposts · 3 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. ordinary reach for its size, weaker reaction than most.

Median views5 454this account6 409median for 100K–1M

Reach, %1.89%this account1.86%median for 100K–1M

Engagement, %0.20%this account1.15%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	5 454	6 409	0.85×
Reach (views ÷ followers)	1.89%	1.86%	1.01×
Engagement rate	0.20%	1.15%	0.17×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

6.8K11 Jun

4.3K3 Jul

3.6K4 Jul

8.3K26 Aug

7K14 Sep

6.6K15 Sep

2.9K

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.24%11 Jun

0.16%3 Jul

0.14%4 Jul

0.45%26 Aug

0.10%14 Sep

0.67%15 Sep

0.24%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.15%.

What the audience does

Likes73.8%96 in total

Reposts8.5%11 in total

Replies9.2%12 in total

Quotes3.1%4 in total

Bookmarks5.4%7 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.