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Buffer ✓

@buffer · Worldwide · joined 02 Oct 2010

Your social media workflow in one place ✨ Scheduling, publishing, analytics & content planning. This account is managed by real humans. 💙

915 611Followers
53 577Following
446 646Posts total
1.4MViews on collected posts

Latest posts

As of today, you can schedule Substack Notes alongside your other social channels in Buffer. 🎉 Notes are commonly where Substack writers are seeing growth, but they are also unplanned for many writers. Now with Buffer and Substack you can: → Plan your Notes in advance and http
0:27
5.5K views · 6 likes · 2 reposts · 4 replies Open on X →
Buffer isn't loading properly for some people. We're sorry about the disruption, and we're working on getting things back on track. We'll share updates here and on our status page: https://t.co/8Xx7YQoG96 7.5K views · 9 likes · 1 reposts · 7 replies Open on X →
The five most important things you need to know about the @x algorithm: 1. X tests each post with a small group of users, scores it based on early engagement (especially replies and saves), then expands or limits its reach accordingly. 2. Replies and "reply-to-reply" 10.2K views · 26 likes · 2 reposts · 9 replies Open on X →
We're on it 🔌 12.8K views · 11 likes · 1 reposts · 4 replies Open on X →
The grind doesn’t stop on the @Muse team! We’re working hard to get you all the connectors you need for your Muse. 19.4K views · 50 likes · 3 reposts · 10 replies Open on X →
Buffer is now available in the @grok connector directory. A few prompt ideas: "What were my top performing posts last month?" "What do I have scheduled this week?" "Help me draft a post for X about..." https://t.co/zSR1HpoyXd
5.6K views · 18 likes · 0 reposts · 5 replies Open on X →
Coming soon 🥽 https://t.co/MY1ikZq2Pp
6.8K views · 21 likes · 2 reposts · 1 replies Open on X →
Investing in a free tier is has been super rewarding for us. Lovely to see so many great brands in this thread. - Mike (@Mike_Eck) https://t.co/scQnvY8yRJ
8K views · 8 likes · 2 reposts · 3 replies Open on X →
Friendly reminder that you can pause your Buffer queue any time to avoid pre-scheduled posts going out automatically. You can turn it back on whenever you're ready. https://t.co/8b2ktBZOuN
6.1K views · 12 likes · 6 reposts · 1 replies Open on X →
3M posts are now sent with Buffer every week. A big chunk of that comes from our free plan. You can connect up to three social accounts and queue up 10 posts at a time for each. There are no weekly (or monthly) limits to how many posts you can schedule. https://t.co/OkkbgNtFnF
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6.1K views · 24 likes · 6 reposts · 5 replies Open on X →
Anthony built a custom workflow for @QAssuranceJobs using the Buffer API. It tripled their impressions on X. Here's how he did it: https://t.co/bPKSLhE1t2 https://t.co/WtxoufhQh9
4.7K views · 14 likes · 7 reposts · 2 replies Open on X →
10 new features + improvements to share with you this month 👇 https://t.co/W1krVq5oFu
0:45
8.9K views · 29 likes · 9 reposts · 3 replies Open on X →
@buffer I have more to learn. https://t.co/yZAJXxNNIF 3.1K views · 9 likes · 0 reposts · 0 replies Open on X →
We're hiring 🙂 https://t.co/K1h6SVXZ7K 801.3K views · 2.2K likes · 168 reposts · 76 replies Open on X →
Go to https://t.co/3tVVHeCaqO 44.8K views · 76 likes · 8 reposts · 0 replies Open on X →
Name one underrated/generous free tier service. I’ll start: @Cloudflare 426.8K views · 5K likes · 175 reposts · 628 replies Open on X →

Against accounts of the same size

16 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views7 734this account5 983median for 100K–1M
Reach, %0.84%this account1.49%median for 100K–1M
Engagement, %0.33%this account0.93%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post7 7345 9831.29×
Reach (views ÷ followers)0.84%1.49%0.57×
Engagement rate0.33%0.93%0.35×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

801.3K3 Sep
3.1K
8.9K4 Sep
4.7K7 Sep
6.1K8 Sep
6.1K9 Sep
8K11 Sep
6.8K14 Sep
5.6K15 Sep
19.4K19 Sep
12.8K20 Sep
10.2K22 Sep
7.5K
5.5K23 Sep

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.32%3 Sep
0.29%
0.46%4 Sep
0.49%7 Sep
0.61%8 Sep
0.31%9 Sep
0.16%11 Sep
0.35%14 Sep
0.46%15 Sep
0.33%19 Sep
0.13%20 Sep
0.41%22 Sep
0.24%
0.25%23 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.

What the audience does

Likes58.2%7 513 in total
Reposts3.0%392 in total
Replies5.9%758 in total
Quotes1.8%228 in total
Bookmarks31.1%4 016 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

23 Sep

Daily snapshots since 23 Sep 2026; the dashed line is the starting count.

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