burnt toast ✓

@burnttoast · joined 22 Nov 2014

artist founder ceo @doodles

86 536Followers

2 081Following

2 275Posts total

114.6KViews on collected posts

Latest posts

burnt toast ✓@burnttoast19 Aug

this feels like magic.. point your phone at anything and have it as a toy. 49.2K views · 362 likes · 23 reposts · 46 replies Open on X →

burnt toast ✓@burnttoast31 Jul

rat control https://t.co/Dtsp1plOQ6

0:04

11K views · 309 likes · 30 reposts · 45 replies Open on X →

burnt toast ✓@burnttoast28 Jul

no assembly required https://t.co/Kixn4pj4MV

GIF

14.5K views · 339 likes · 33 reposts · 50 replies Open on X →

burnt toast ✓@burnttoast17 Jul

gm https://t.co/6OxGVidkXH

0:07

14.2K views · 449 likes · 51 reposts · 80 replies Open on X →

burnt toast ✓@burnttoast9 Jul

in april, we launched doodles AI, a model trained on our visual language, giving people a way to create directly in the doodles style. the Toy Factory extends that same idea into the physical world. photos, drawings, or written concepts transformed into custom art toys you can 25.8K views · 417 likes · 56 reposts · 70 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown far beyond its own audience, and the audience reacts.

Median views14 477this account1 061median for 10K–100K

Reach, %16.73%this account3.72%median for 10K–100K

Engagement, %2.92%this account1.65%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	14 477	1 061	13.6×
Reach (views ÷ followers)	16.73%	3.72%	4.50×
Engagement rate	2.92%	1.65%	1.77×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

25.8K9 Jul

14.2K17 Jul

14.5K28 Jul

11K31 Jul

49.2K19 Aug

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.11%9 Jul

4.08%17 Jul

2.91%28 Jul

3.49%31 Jul

0.88%19 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.65%.

What the audience does

Likes74.0%1 876 in total

Reposts7.6%193 in total

Replies11.5%291 in total

Bookmarks6.9%175 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.