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Clarke de Souza

@clarke_de_souza · joined 29 Mar 2022

Comentarista @rcomunicabrasil

31 624Followers
638Following
57 999Posts total
42.5KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers, but engages them much harder.

Median views2 127this account2 896median for 10K–100K
Reach, %6.73%this account9.51%median for 10K–100K
Engagement, %11.41%this account1.56%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post2 1272 8960.73×
Reach (views ÷ followers)6.73%9.51%0.71×
Engagement rate11.41%1.56%7.33×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.6K2 Sep
34.6K3 Sep
2.1K
2.4K
1.7K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.34%2 Sep
3.01%3 Sep
23.88%
13.29%
11.42%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes75.7%1 626 in total
Reposts20.8%447 in total
Replies1.0%21 in total
Quotes0.4%8 in total
Bookmarks2.1%45 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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