Clay Routledge ✓

@clayroutledge · NW Arkansas · joined 31 Mar 2016

Existential Psychologist / Nostalgia Futurist / Executive VP and COO @ArchbridgeInst / Newsletter https://t.co/h7qMZ9vVjd

17 662Followers

1 406Following

6 034Posts total

19.6KViews on collected posts

Latest posts

Clay Routledge ✓@clayroutledge15 Aug

Gen Z’s growing love of moviegoing is a good reminder that we are often wrong about how new technology will ultimately change our lives. For years, the prevailing assumption was that social media and streaming would finish off the theatrical experience for good. Instead, these ht 593 views · 3 likes · 0 reposts · 0 replies Open on X →

Clay Routledge ✓@clayroutledge14 Aug

Derek's podcast is so good. This is an excellent discussion about the growing backlash against data centers. Also, though this conversation is about AI, it made me really appreciate the distinctly human ability to do deep reporting by going out in the real world to talk to 13.6K views · 11 likes · 2 reposts · 0 replies Open on X →

Clay Routledge ✓@clayroutledge14 Aug

Remember all the stories about the death of movie theaters? I do. I also remember Gen Z receiving a good chunk of the blame. But it turns out, the generation accused of killing the movies might be the ones who end up keeping the old school cinema experience alive. My latest https 489 views · 4 likes · 1 reposts · 0 replies Open on X →

Clay Routledge ✓@clayroutledge31 Jul

Been a busy week. Here is a roundup with links to my latest NYT piece, my appearances on The Atlantic’s new How to Touch Grass series and NBC Today, and more. A special thanks to @lukeburgis and his team for a great conference in Napa. https://t.co/psd5SDBcEa https://t.co/i3agi0 388 views · 2 likes · 0 reposts · 0 replies Open on X →

Clay Routledge ✓@clayroutledge26 Jul

My latest for @nytimes. Americans are more focused on mental health today than at any other point in our history. Yet it appears to be getting worse. Our preoccupation with mental health is part of the problem. We should be thankful for the progress we’ve made and continue to 4.6K views · 45 likes · 11 reposts · 3 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views593this account924median for 10K–100K

Reach, %3.36%this account3.62%median for 10K–100K

Engagement, %0.52%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	593	924	0.64×
Reach (views ÷ followers)	3.36%	3.62%	0.93×
Engagement rate	0.52%	1.52%	0.34×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

4.6K26 Jul

38831 Jul

48914 Aug

13.6K

59315 Aug

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.34%26 Jul

0.52%31 Jul

1.02%14 Aug

0.10%

0.51%15 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes65.7%65 in total

Reposts14.1%14 in total

Replies3.0%3 in total

Quotes2.0%2 in total

Bookmarks15.2%15 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

3 Sep

Daily snapshots since 03 Sep 2026; the dashed line is the starting count.