Cody Plofker ✓
@codyplof · Montclair, NJ · joined 23 Dec 2010
Dad of 2. Co-host of Marketing Operators. Co-Founder of https://t.co/ptaY1hKknt
71 100Followers
2 262Following
46 259Posts total
296KViews on collected posts
Latest posts
Looking for new posts…
@codyplof i am so grateful I did not go all in on the openclaw phase. saved me a lot of time
372 views · 6 likes
· 0 reposts · 0 replies
Open on X →
@codyplof I genuinely use zero
Sticking with my Filipinos
3.6K views · 59 likes
· 1 reposts · 4 replies
Open on X →
You need Openclaw. No Hermes is where it’s at. Instinct is Magic Bro. GrokBot is life changing. Bro have you tried Muse?
16.9K views · 87 likes
· 1 reposts · 16 replies
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Who is a great yapper?
I'm looking to put five to ten people on retainer as yappers for Winks.
Here is what I'm looking for in qualifications:
- Good on camera. Great yap ability
- Millennial and Gen X, primarily female
- Moms, wellness nurses, doctors are preferred
-
4.7K views · 41 likes
· 0 reposts · 8 replies
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Shoutout to the aftersell team man.
Had Varun on the podcast today.
Great people who have been killing it lately with content and product updates.
5.6K views · 43 likes
· 5 reposts · 5 replies
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Are you really in ecom if you don't have a pile of test purchases? https://t.co/sKxo2Nh2o7
8.8K views · 85 likes
· 4 reposts · 8 replies
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This is sick. Polar is super well positioned to do this
4.8K views · 11 likes
· 2 reposts · 3 replies
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Baby spend but we might be onto something. https://t.co/SxqEvOMiRy
26.4K views · 108 likes
· 1 reposts · 19 replies
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@codyplof @runneth Winks to the moon right now fired up to watch this grow
447 views · 2 likes
· 0 reposts · 0 replies
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@codyplof @jamesmulvey @runneth Those who know the power of runneth know it gives you super powers
659 views · 4 likes
· 0 reposts · 2 replies
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@codyplof @runneth The "zero melatonin" callout is the smartest part here.
Most sleep brands sell melatonin, so making the category ingredient the villain gives every ad a built-in enemy.
We ran a similar "against the category" angle for a supplement client and the statics beat l
195 views · 2 likes
· 0 reposts · 0 replies
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We are about to cook with @runneth https://t.co/eUkdpT9Tga
36.3K views · 248 likes
· 14 reposts · 12 replies
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Day 2ish onboarding the internet’s new favorite sleep brand to @runneth and we made static ads work 👀 https://t.co/M2pTFsXX5l
30.1K views · 27 likes
· 1 reposts · 5 replies
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@codyplof Who’s dunking? Why would someone meme or make light of such an important launch?
I’m growing tired of it
1K views · 9 likes
· 0 reposts · 1 replies
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@codyplof Yeah, add AI profiles to the Publisher whitelisting. It lowered our CPMs on a new account for some time.
500 views · 3 likes
· 0 reposts · 0 replies
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Thanks for the replies everyone. Gonna share our list of what we're focused on to lower CPMS. Let me clarify a few thngs first:
- It's not just due to supplements/ health space. Saw some people trying to dunk saying we should have chosen a different product. Unfortunately, it's
49K views · 171 likes
· 3 reposts · 39 replies
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Anyone have legit ways of getting CPMs down on a new Meta account?
I’ll pay $$ for verified things that work and aren’t tinfoil hat or “just spend through it”.
104.1K views · 140 likes
· 5 reposts · 83 replies
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Against accounts of the same size
19 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.
Median views4 735this account924median for 10K–100K
Reach, %6.66%this account3.62%median for 10K–100K
Engagement, %0.62%this account1.52%median for 10K–100K
| Metric | This account | Median for 10K–100K | Ratio |
|---|---|---|---|
| Median views per post | 4 735 | 924 | 5.12× |
| Reach (views ÷ followers) | 6.66% | 3.62% | 1.84× |
| Engagement rate | 0.62% | 1.52% | 0.41× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
30.1K1 Sep
36.3K2 Sep
195
659
447
26.4K
4.8K
8.8K
5.6K
4.7K3 Sep
16.9K9 Sep
921
3.6K
372
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.12%1 Sep
0.76%2 Sep
1.03%
0.91%
0.45%
0.49%
0.33%
1.13%
0.97%
1.06%3 Sep
0.62%9 Sep
0.54%
1.77%
1.61%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.
What the audience does
Likes53.2%1 058 in total
Reposts1.9%37 in total
Replies10.5%208 in total
Quotes0.9%18 in total
Bookmarks33.6%668 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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