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Dan Held

@danheld · NYC/Austin · joined 16 Jul 2013

Follow me to learn about Bitcoin. Fractional CMO. Prev: Head of Marketing @Krakenfx | Growth @Uber @Blockchain. Founder Zeroblock/Interchange (both acq)

1 298 765Followers
1 230Following
81 840Posts total
172.5KViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 1M–10M follower range. shown to more people than peers of the same size.

Median views26 000this account17 721median for 1M–10M
Reach, %2.00%this account0.75%median for 1M–10M
Engagement, %1.65%this account1.60%median for 1M–10M
MetricThis accountMedian for 1M–10MRatio
Median views per post26 00017 7211.47×
Reach (views ÷ followers)2.00%0.75%2.67×
Engagement rate1.65%1.60%1.03×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

35.8K31 Aug
36.8K2 Sep
42.2K
278
98
214
40.9K3 Sep
16.2K4 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.62%31 Aug
2.74%2 Sep
0.65%
1.44%
1.02%
1.87%
4.24%3 Sep
3.32%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 1.60%.

What the audience does

Likes84.3%3 283 in total
Reposts5.3%206 in total
Replies7.3%283 in total
Quotes0.4%16 in total
Bookmarks2.7%105 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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