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David Yelland ✓

@davidyelland · London · joined 01 Mar 2009

Founded Kitchen Table Partners, edited newspapers in London and New York. Presenter ‘When it Hits the Fan’ @BBCRadio4, @BBCSounds. @ManCity Blue.

39 914Followers
4 453Following
24 112Posts total
417.7KViews on collected posts

Latest posts

@davidyelland I’m glad that you’ve chosen "health and happiness" but can you choose to use commas and full stops next? 1.9K views · 84 likes · 1 reposts · 1 replies Open on X →
@davidyelland Makes casually racist comment on social media. Turns himself into the victim. Posts about being the plucky victim unbothered by those horrid people pointing out the casual racism 🤦🏼‍♀️ Seriously fella just I recommend shutting up for a few days 😬 https://t.co/a 2.1K views · 100 likes · 0 reposts · 2 replies Open on X →
@davidyelland Yeah only the crazy left can be racist and claim victimhood. If a politician on the right said this...... 1.9K views · 59 likes · 0 reposts · 1 replies Open on X →
Wanted to thank the hundreds of friends and many I don't know who reached out after I mixed up my arse and my elbow, not to mention Chancellors, on this platform... what a prize doofus I was... anyway... today I met a chap who turned a far more massive f-ck up into a joyful https 100.5K views · 440 likes · 8 reposts · 98 replies Open on X →
I don't know anyone at @ManCity who "laughs in the face of" any of this. What the club has done is manage through this period with panache whilst defending its case and the denial is absolute. In the end this 'crisis' may be one for the Premier League not the club. Let's see. 10.8K views · 117 likes · 21 reposts · 14 replies Open on X →
Contrast the PR at M&S with that around Dyson's £420 toothbrush and you might think latter is a di-sa-ster... but it isn't... both Marks and Dyson's comms are planned and quite brilliant today... something is happening at Marks... extraordinary... https://t.co/5AehwXoQHd 7.9K views · 17 likes · 0 reposts · 3 replies Open on X →
Hugo Vianna sold a record £343m worth of players in this window, a record, the genius was THAT as much as the headline-winning signings which piece together a new era for @ManCity. https://t.co/sMm5jn1BrE 2.7K views · 11 likes · 3 reposts · 1 replies Open on X →
@davidyelland You didn’t mistype the job role, you said he had been in the role for “10 seconds” so we’re clearly thinking of Kwasi Kwarteng. And have you considered people wouldn’t be dunking on you so hard for mixing up your black Tories (who don’t even look anything alike) if 7.1K views · 425 likes · 13 reposts · 6 replies Open on X →
For record, I immediately posted 'many apologies' so it is inaccurate to say I did not apologise for being an idiot. As said, this error was idiocy not racism but it is right I apologise to Sir James and I did so and do so now. I made an error for which I apologise. 10.7K views · 42 likes · 1 reposts · 30 replies Open on X →
What a ridiculous and rather nasty pile on this is! There is no 'race row' - I have not been 'humiliated' - I made a small error, idiotic one, stupid one, said "Chancellor" when should have said "Foreign Sec" on X, corrected it, apologised immediately and that's that. It is https 203.2K views · 508 likes · 37 reposts · 310 replies Open on X →
21 years sober today. Love beats hate, connection beats isolation, each of us have so much in common. That’s what I’ve learned. And for that I am truly grateful. 🙏💕✨ https://t.co/gBYMwxxpHO 68.9K views · 464 likes · 13 reposts · 49 replies Open on X →

Against accounts of the same size

10 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views7 503this account924median for 10K–100K
Reach, %18.80%this account3.62%median for 10K–100K
Engagement, %1.05%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post7 5039248.12×
Reach (views ÷ followers)18.80%3.62%5.19×
Engagement rate1.05%1.52%0.69×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

68.9K19 Jul
203.2K1 Sep
10.7K
7.1K
2.7K
7.9K2 Sep
10.8K
100.5K
1.9K
2.1K
1.9K3 Sep

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.77%19 Jul
0.45%1 Sep
0.70%
6.27%
0.55%
0.27%2 Sep
1.40%
0.55%
3.08%
4.86%
4.56%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes75.2%2 267 in total
Reposts3.2%97 in total
Replies17.1%515 in total
Quotes2.2%65 in total
Bookmarks2.3%69 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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