Dominic Sandbrook

@dcsandbrook

Historian. Presenter @BookClubPodHQ and @TheRestHistory. Columnist @TheTimes. Insta @dcsandbrook.

120 448Followers

13Following

18 701Posts total

531.9KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views47 995this account4 184median for 100K–1M

Reach, %39.85%this account1.61%median for 100K–1M

Engagement, %0.44%this account1.33%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	47 995	4 184	11.5×
Reach (views ÷ followers)	39.85%	1.61%	24.8×
Engagement rate	0.44%	1.33%	0.33×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

93.6K21 Aug

376.5K

3.2K

48K

10.6K24 Aug

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.29%21 Aug

0.44%

1.74%

0.18%

0.69%24 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.33%.

What the audience does

Likes80.6%1 813 in total

Reposts3.8%86 in total

Replies8.7%195 in total

Quotes2.2%50 in total

Bookmarks4.7%106 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@dcsandbrook What a depressing post given your influence as a historian. One of the few recent advances for the United Kingdom, the very existence of which is in threat both here (I write from Northern Ireland, the subject of your latest podcast) and in Scotland, to a lesser exte 10.6K views · 61 likes · 1 reposts · 9 replies 24 Aug 2026 · Open on X →

@dcsandbrook @mrianleslie what is all this 'lanyard' stuff? 48K views · 57 likes · 0 reposts · 19 replies 21 Aug 2026 · Open on X →

@dcsandbrook @mrianleslie Dom, have you noticed the gradual replacement of "HM Government" with "UK Government". 3.2K views · 54 likes · 0 reposts · 2 replies 21 Aug 2026 · Open on X →

@mrianleslie Glad it's not just me who finds talk of the "UK" very stilted and lanyardian. Normal people say "Britain" and politicians should too, unless there's a very specific Northern Ireland-themed reason. 376.5K views · 1.4K likes · 79 reposts · 143 replies 21 Aug 2026 · Open on X →

On this topic he sounds like Starmer, lawyerly and dry, not least the use of ‘UK’ instead of Britain 93.6K views · 234 likes · 6 reposts · 22 replies 21 Aug 2026 · Open on X →