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Design Milk

@designmilk · joined 15 Jul 2008

Dedicated to modern design.

1 892 539Followers
1 261Following
89 502Posts total
44.3KViews on collected posts

Latest posts

More than a decade of vintage chairs, reimagined through Yinka Ilori’s signature color, pattern, and play. Chairman is the designer’s first comprehensive furniture book. https://t.co/6vC4kS73IR 4.2K views · 3 likes · 1 reposts · 0 replies Open on X →
A familiar Montreal triplex gets rethought from the inside out, with sightlines, circulation, and a carefully considered extension opening up a new way of living. https://t.co/GJuXk2jGGz 4.8K views · 0 likes · 2 reposts · 0 replies Open on X →
At SPOOK, faceted acoustic forms and deep blue surfaces reshape a legendary rave room while salvaged details keep its history in the mix. https://t.co/ri7zcyChLH 4.4K views · 0 likes · 0 reposts · 0 replies Open on X →
Trina Turk goes to the archives for her latest FLOR rugs, translating her signature color, pattern, and Palm Springs optimism from clothing to the floor. https://t.co/WjyxxBUE0f 6.7K views · 1 likes · 6 reposts · 0 replies Open on X →
A gut renovation by Studio Rosenthal restores a Gramercy Park apartment to its original two-bedroom layout, opening it up to natural light, quiet materials, and custom furnishings. https://t.co/d2eRN3OkuZ 4.9K views · 3 likes · 5 reposts · 0 replies Open on X →
Rick Tegelaar starts with the material, not the sketch. From chicken wire to woven LEDs, his process lets making lead the design. https://t.co/wB0AbImu0C 6.2K views · 0 likes · 3 reposts · 0 replies Open on X →
Snoopy’s fashion résumé gets a new chapter in New York. ‘Snoopy in Style NYC’ pairs archival looks with new designs from BODE, Christopher John Rogers, Sandy Liang, LUAR, and more. https://t.co/n1vwMJPfUL 6.8K views · 5 likes · 1 reposts · 0 replies Open on X →
Function wins over flash in Joe Flacco’s New Jersey home. Designed by Bergman Vass with Asher Slaunwhite + Partners, it balances refined minimalism with life with five active kids. https://t.co/6D4LtmC92u 6.3K views · 3 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

8 posts from the last 90 days, next to the 1M–10M follower range. below its peers on both reach and engagement.

Median views5 542this account14 694median for 1M–10M
Reach, %0.29%this account0.69%median for 1M–10M
Engagement, %0.07%this account0.94%median for 1M–10M
MetricThis accountMedian for 1M–10MRatio
Median views per post5 54214 6940.38×
Reach (views ÷ followers)0.29%0.69%0.42×
Engagement rate0.07%0.94%0.07×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

6.3K2 Sep
6.8K3 Sep
6.2K
4.9K
6.7K4 Sep
4.4K8 Sep
4.8K
4.2K

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.05%2 Sep
0.09%3 Sep
0.05%
0.16%
0.10%4 Sep
0.00%8 Sep
0.04%
0.10%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 0.94%.

What the audience does

Likes38.5%15 in total
Reposts46.2%18 in total
Bookmarks15.4%6 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

8 Sep

Daily snapshots since 08 Sep 2026; the dashed line is the starting count.

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