derek guy ✓
@dieworkwear · joined 10 Feb 2011
Menswear writer. Editor at @putthison. Bylines at The New York Times, Bloomberg, The Financial Times, Politico, Esquire, and Mr. Porter
1 564 226Followers
1 002Following
75 449Posts total
175.5MViews on collected posts
Latest posts
Looking for new posts…
ive trained the algo to serve me content from japanese artists who focus on animals and it's really incredible how often i want to buy the art. there are so many great artists in this space.
52.2K views · 2K likes
· 80 reposts · 14 replies
Open on X →
Looks like US-made textiles and clothing have gotten more expensive since Trump imposed tariffs in April 2025. https://t.co/otMv56yyjF
48.6K views · 1.6K likes
· 143 reposts · 14 replies
Open on X →
genuinely great to see tailoring accomodate such extreme movement today
1.4M views · 78.2K likes
· 4.7K reposts · 153 replies
Open on X →
This is true. When your grandmother bought Pringle and Ballantyne knitwear, the world was very different.
For much of the 20th century, Scottish knitwear was considered the best in the world. In Border towns such as Hawick and Innerleithen, an entire industry of spinners, https
109K views · 1.4K likes
· 115 reposts · 33 replies
Open on X →
13:30
2:32
@dieworkwear @CoraCHarrington Even heritage brands aren’t the same anymore. My Grandmother wore cashmere or lambswool cardigans from Pringle or Ballantyne and they looked perfect with 20-30 years of regular wear. The fibres are completely different these days - economic and clima
109.4K views · 48 likes
· 2 reposts · 2 replies
Open on X →
Quince's website and business model do not inspire confidence in me.
When shopping for knitwear, consumers run into a basic problem. With some education and a trained eye, consumers can spot basic markers of quality when inspecting certain kinds of garments. A suit or sport htt
34K views · 213 likes
· 12 reposts · 9 replies
Open on X →
if you really loved this country, you would donate those jeans to the government so they can convert the elastane back into petroleum while we fight this oil war
119.4K views · 4.5K likes
· 134 reposts · 34 replies
Open on X →
I wish animal accounts on here would stop using AI. If I follow a cat account, it's because I want to see actual videos or photos of real cats, not Tom & Jerry.
66.9K views · 5.6K likes
· 263 reposts · 103 replies
Open on X →
I wonder if this will result in a total collapse of this online male self-improvement/ masculinity-influencer industry or if it will make young men even more dissatisfied with their lives.
351.9K views · 7.3K likes
· 313 reposts · 51 replies
Open on X →
Alton Mason stuns on the runway at Vogue World: Milano. https://t.co/xaSaoLi723
2.3M views · 8.9K likes
· 808 reposts · 75 replies
Open on X →
0:08
people trivialize clothing, but clothing can be so powerful. for example, i could have owned a home by now, but i spent all my money on clothing and now im poor.
29.7K views · 1.6K likes
· 53 reposts · 20 replies
Open on X →
I give out free menswear advice. As a result, I've received about a hundred emails in the last three years from people who shared their wedding-day photos and said they incorporated my advice. They all look fantastic — truly like a million, billion bucks. It makes me happy that
145.7K views · 6.7K likes
· 280 reposts · 63 replies
Open on X →
@dieworkwear @jakepaul Well aren't you the mouthy critic? What, exactly, do you do to put youself in the ring, sir? What do you put your time, energy, and money into that makes this country better?
166.1K views · 3 likes
· 0 reposts · 46 replies
Open on X →
As someone who enjoys a traditional coat-and-tie aesthetic, I obviously agree with this essay. I often hear men say they hate suits and ties bc they are rebellious, anti-establishment types, but their style is actually closely aligned with people who hold modern power. https://t.
61.4K views · 362 likes
· 20 reposts · 0 replies
Open on X →
I published my first newsletter in about nine months:
We no longer live in a world where the appreciation for fine art is a sinister tool of class distinction, and we need to stop treating Bourdieu's Distinction like it outlines iron laws of humanity
https://t.co/TfDSnOmRTz
67.2K views · 93 likes
· 9 reposts · 1 replies
Open on X →
I appreciate you asking.
I would be happy to share my view on these clothes and why I like them. 🧵 https://t.co/coOi3LpBxV
252.4K views · 1.9K likes
· 51 reposts · 23 replies
Open on X →
@dieworkwear Derek, what do you like about this collection?
276.5K views · 11 likes
· 0 reposts · 3 replies
Open on X →
fake life maxxing 💀
with Higgsfield Genjutsu
📹: @iinsightri in IG https://t.co/Uvwx0lHyeW
5.1M views · 16.7K likes
· 1.3K reposts · 328 replies
Open on X →
0:25
Black dress shirts have become oddly popular in the last decade, but most men would do well to avoid them. It's not because they're verboten, but because they require a trained eye to style well. And most men don't have the eye for it.
Black dress shirts were historically the h
50.2K views · 226 likes
· 13 reposts · 9 replies
Open on X →
2:13
Met a guy at the bar last night that works as a long-haul trucker. He said he's barely getting by. The Iran War has pushed up his fuel costs. His back hurts, but he has no healthcare. Even worse, AI might automate his job. I put my hand on his shoulder and said "Donald Trump has
253.8K views · 6.7K likes
· 324 reposts · 51 replies
Open on X →
@dieworkwear It's cool with a black shirt ?
52.8K views · 0 likes
· 0 reposts · 0 replies
Open on X →
a dark suit with a white shirt and no tie is like the night sky without stars https://t.co/net7H27w9F
626.4K views · 11.8K likes
· 151 reposts · 102 replies
Open on X →
I hate that AI has made is so that I don't know if this is just an AI-generated image or if there's actually an animal out there that's half-dog, half-fish
241.2K views · 4.7K likes
· 77 reposts · 46 replies
Open on X →
I don't think I'm doing a good job communicating my view, so I will try to do better in this post.
My view is shaped by over 15 years of writing about fashion (including the effects of fast fashion), reading @wdavidmarx's book "Status and Culture," and private conversations
77.7K views · 447 likes
· 47 reposts · 18 replies
Open on X →
@dieworkwear Why does this make the original work less valuable?
64.2K views · 4 likes
· 0 reposts · 3 replies
Open on X →
For me, craft is fundamental to how I view or appreciate something. In my line of work, I think a handmade suit is beautiful because it represents the culmination of someone's years of dedicated practice, even if a machine-made suit can look indistinguishable.
I will give you h
86.9K views · 2K likes
· 227 reposts · 20 replies
Open on X →
0:43
@dieworkwear Yes but the higher moral achievement isn't the protection of an elite artist class, it's the ability for the world's stories to be told and heard.
Up until this point, the latter required the former because art required spending years learning craft. This worked we
109.4K views · 9 likes
· 1 reposts · 32 replies
Open on X →
Honestly surprised he didn't go for some dumb nationalistic branding like "American Intelligence."
132.7K views · 4.2K likes
· 174 reposts · 128 replies
Open on X →
Against accounts of the same size
77 posts from the last 90 days, next to the 1M–10M follower range. shown far beyond its own audience, and the audience reacts.
Median views106 444this account14 648median for 1M–10M
Reach, %6.80%this account0.74%median for 1M–10M
Engagement, %1.56%this account0.70%median for 1M–10M
| Metric | This account | Median for 1M–10M | Ratio |
|---|---|---|---|
| Median views per post | 106 444 | 14 648 | 7.27× |
| Reach (views ÷ followers) | 6.80% | 0.74% | 9.20× |
| Engagement rate | 1.56% | 0.70% | 2.24× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
166.1K22 Sep
145.7K
29.7K
2.3M
351.9K
32.1K
66.9K23 Sep
119.4K
34K
109.4K
109K
1.4M
48.6K
52.2K24 Sep
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.03%22 Sep
4.83%
5.49%
0.43%
2.19%
0.00%
8.99%23 Sep
3.87%
0.69%
0.05%
1.45%
5.91%
3.62%
3.96%24 Sep
Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 0.70%.
What the audience does
Likes86.5%175 971 in total
Reposts5.0%10 186 in total
Replies0.7%1 408 in total
Quotes0.4%856 in total
Bookmarks7.4%14 951 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
Followers by day
20 Sep23 Sep
Daily snapshots since 20 Sep 2026; the dashed line is the starting count.
Similar accounts
首相官邸(災害・危機管理情報) ✓
@Kantei_Saigai
3.1M followers
· 11K posts
The Vamps ✓
@TheVampsband
3.1M followers
· 23.2K posts
عفيفي - Afify ✓
@Ahmed1Afify
3.1M followers
· 26.2K posts
Omar Abdullah ✓
@OmarAbdullah
3.1M followers
· 22.7K posts
MAYORKUN ✓
@Mayorkun
3.1M followers
· 86.4K posts
MetroCDMX ✓
@MetroCDMX
3.1M followers
· 558.3K posts
Pablo Alborán ✓
@pabloalboran
3.1M followers
· 33K posts
Kai Cenat ✓
@KaiCenat
3.1M followers
· 1.8K posts