Marc Brackett ✓

@drmarcbrackett · joined 26 Jan 2011

Director @YaleEmotion, Prof @YaleCSC, Co-creator @RULERapproach, Board @caselorg, Co-creator @hwf app & Author #PermissionToFeel. Opinions are my own.

25 811Followers

2 390Following

5 007Posts total

3.2KViews on collected posts

Latest posts

Marc Brackett ✓@drmarcbrackett11 Sep

A few weeks after 9/11, Robin and I sat with parents who wanted to know what to tell their children. They wanted to say, “You’re safe,” but they weren’t sure they believed it themselves. We couldn’t offer false certainty. But could offer something sturdier than certainty, the 788 views · 2 likes · 1 reposts · 0 replies Open on X →

Marc Brackett ✓@drmarcbrackett4 Sep

Really enjoyed joining Regina Barber on @NPR’s Short Wave. Emotional intelligence isn’t about getting it right all the time. It’s about understanding what we’re feeling, working with it, and repairing when we get it wrong. Which is harder for you, regulating in the moment or 680 views · 3 likes · 0 reposts · 0 replies Open on X →

Marc Brackett ✓@drmarcbrackett4 Sep

I think “they did their best” has become one of the fastest ways to end an honest conversation about childhood. Maybe your parents did. But why does saying “I still had no idea what to do when I was scared” suddenly sound like an attack on them? Revisiting my conversation with

850 views · 5 likes · 1 reposts · 0 replies Open on X →

Marc Brackett ✓@drmarcbrackett30 Aug

I can’t help to think that one goal of parenting can be to help children build relationships with each other that can last long after their parents are gone. Sibling relationships are often the longest relationships of our lives, & research shows their quality matters for 865 views · 11 likes · 2 reposts · 0 replies Open on X →

Marc Brackett ✓@drmarcbrackett3 Sep 2019

#EmotionalIntelligence was coined 30 yrs ago. 1000s of articles & millions spent on training. Yet, we still struggle to honestly answer the question: How are you feeling? That’s why I wrote #PermissionToFeel, released today! @YaleEmotion @rulerapproach https://t.co/uqT4IsysPr ht

0 views · 1.2K likes · 214 reposts · 63 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views819this account924median for 10K–100K

Reach, %3.17%this account3.62%median for 10K–100K

Engagement, %0.57%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	819	924	0.89×
Reach (views ÷ followers)	3.17%	3.62%	0.88×
Engagement rate	0.57%	1.52%	0.38×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

86530 Aug

8504 Sep

680

78811 Sep

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.50%30 Aug

0.71%4 Sep

0.44%

0.38%11 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes65.6%21 in total

Reposts12.5%4 in total

Bookmarks21.9%7 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.