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Ira Dugal

@dugalira · Mumbai, India · joined 20 Apr 2012

Financial Journalist. Views and tweets are entirely personal. Present: India Financial News Editor @Reuters. Past: BQ Prime, Mint, NDTV

99 910Followers
1 188Following
42 813Posts total
82.1KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. right around the median for its follower range.

Median views12 037this account3 644median for 10K–100K
Reach, %12.05%this account11.83%median for 10K–100K
Engagement, %1.25%this account1.36%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post12 0373 6443.30×
Reach (views ÷ followers)12.05%11.83%1.02×
Engagement rate1.25%1.36%0.92×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

46.3K2 Sep
12K
14.8K3 Sep
2.8K
6.1K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.80%2 Sep
1.26%
0.50%3 Sep
0.35%
1.26%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.36%.

What the audience does

Likes72.4%915 in total
Reposts11.9%150 in total
Replies4.0%51 in total
Quotes2.5%32 in total
Bookmarks9.2%116 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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