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Dunkin'

@dunkindonuts · joined 09 Sep 2007

1 254 283Followers
46 310Following
115 434Posts total
1.2MViews on collected posts

Latest posts

@scoopmetax Thanks for following up! We’ve added 950 points back to your account. -DNKN Care 63.1K views · 45 likes · 22 reposts · 70 replies Open on X →
@Syd_Baby_ Thank you for reaching out. We really appreciate your feedback & want to get this to the correct franchise owner as soon as possible. I can request that the franchisee get in touch with you to learn more about your visit. Simply reply with your full name, summary of 60.1K views · 24 likes · 2 reposts · 14 replies Open on X →
fyi the oreo coolatta is back at dunkin' tmrw 84.5K views · 265 likes · 58 reposts · 217 replies Open on X →
@dunkindonuts Ditto from me. https://t.co/tZrqmTgCpr 692 views · 7 likes · 2 reposts · 0 replies Open on X →
I’m seriously about to call in quits with @dunkindonuts. Not only have I not had a decent donut in a decade, (neither have you), they’re continuing to allow their brand to be used in an attempt to *literally* sugar coat real issues plaguing the people of Massachusetts. 28.1K views · 677 likes · 132 reposts · 111 replies Open on X →
@dunkindonuts My first bad dunkin experience in 2years 😕 Bacon egg and cheese on a croissant 😩 https://t.co/uDyGGNEHK5
1.8K views · 5 likes · 0 reposts · 3 replies Open on X →
@dunkindonuts I just saw your latest "protein". ad. My opinion... GOOT RIDDANCE, never EVER, again. Off to DK Donuts. Again. Also: Goodwill Dunkin was very gey... 800 views · 6 likes · 0 reposts · 0 replies Open on X →
Go see about a free coffee with promo code: GOODWILLDUNKIN Dunkin’ Rewards Members can get a free coffee of any size. Promo code valid until code limit is reached. Single-use only. Terms and Conditions Apply. https://t.co/Ggo2OXOXVg
338.5K views · 1.1K likes · 187 reposts · 238 replies Open on X →
@dunkindonuts https://t.co/l6lXFh22AA
7.1K views · 137 likes · 3 reposts · 3 replies Open on X →
@dunkindonuts https://t.co/eKNCJVkqAU
GIF
2.1K views · 69 likes · 0 reposts · 0 replies Open on X →
@dunkindonuts https://t.co/3UydUSM354
GIF
3K views · 69 likes · 0 reposts · 0 replies Open on X →
Finally, the iconic story in its purest form - a heavily-Dunkin’-branded Boston sitcom. https://t.co/9OYCsU088R
1:00
645.2K views · 5.5K likes · 1.1K reposts · 261 replies Open on X →

Against accounts of the same size

2 posts from the last 90 days, next to the 1M–10M follower range. shown widely, but few of those viewers react.

Median views61 598this account16 751median for 1M–10M
Reach, %4.91%this account0.78%median for 1M–10M
Engagement, %0.14%this account1.00%median for 1M–10M
MetricThis accountMedian for 1M–10MRatio
Median views per post61 59816 7513.68×
Reach (views ÷ followers)4.91%0.78%6.30×
Engagement rate0.14%1.00%0.14×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

645.2K9 Feb
3K
2.1K
7.1K
338.5K
80012 Feb
1.8K16 Feb
28.1K7 Apr
692
84.5K28 Apr
60.1K7 Jul
63.1K23 Jul

Last 12 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.05%9 Feb
2.31%
3.27%
2.03%
0.44%
0.75%12 Feb
0.44%16 Feb
3.27%7 Apr
1.30%
0.64%28 Apr
0.07%7 Jul
0.22%23 Jul

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 1.00%.

What the audience does

Likes69.6%7 837 in total
Reposts13.0%1 463 in total
Replies8.1%917 in total
Bookmarks9.2%1 036 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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