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E*TRADE from Morgan Stanley

@etrade · joined 17 Apr 2009

Welcome to E*TRADE from Morgan Stanley. Follow us for financial insights, commentary, product news and educational events. Disclosure: https://t.co/tpW2UzLlor

85 697Followers
520Following
22 320Posts total
10.9KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views1 493this account2 968median for 10K–100K
Reach, %1.74%this account9.18%median for 10K–100K
Engagement, %0.38%this account1.42%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 4932 9680.50×
Reach (views ÷ followers)1.74%9.18%0.19×
Engagement rate0.38%1.42%0.27×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.9K31 Aug
2.3K
2.9K1 Sep
902 Sep
1.2K3 Sep
14
1.5K

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.38%31 Aug
0.35%
0.39%1 Sep
0.00%2 Sep
0.57%3 Sep
0.00%
0.54%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.42%.

What the audience does

Likes78.7%37 in total
Reposts6.4%3 in total
Replies10.6%5 in total
Bookmarks4.3%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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