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E*TRADE from Morgan Stanley ✓

@etrade · joined 17 Apr 2009

Welcome to E*TRADE from Morgan Stanley. Follow us for financial insights, commentary, product news and educational events. Disclosure: https://t.co/tpW2UzLlor

85 697Followers
520Following
22 320Posts total
10.9KViews on collected posts

Latest posts

#ActiveTrader: Find out about the source of the stock market’s historical weakness in September. https://t.co/teFNHQoTrb https://t.co/s1jH7OWrkC 1.5K views · 7 likes · 1 reposts · 0 replies Open on X →
@etrade The E*trade app is having issue for last two days. I can not transfer money. Please check asap. https://t.co/FQ9Q4Sjv7M 14 views · 0 likes · 0 reposts · 0 replies Open on X →
As fall harvest approaches, remember tax-loss harvesting can help offset capital gains—and it can be a year-round strategy, not just a year-end move. Learn more: https://t.co/KqcNC1cv8W https://t.co/msA2Bclp1d 1.2K views · 5 likes · 0 reposts · 2 replies Open on X →
@etrade I need to talk to E trade. I have no access to a phone. What’s your best email? Please help 90 views · 0 likes · 0 reposts · 0 replies Open on X →
Find out what carried the stock market to its August gain—and which catalysts could emerge in the coming months. https://t.co/fBglc9K8dc https://t.co/W6ZVPIlxwq 2.9K views · 8 likes · 0 reposts · 3 replies Open on X →
Catch up on the market and what’s on deck for the Street for the rest of the week. https://t.co/6wkEa4dsY0 https://t.co/aERXeSXxLL 2.3K views · 7 likes · 1 reposts · 0 replies Open on X →
#ActiveTrader: Find out how the stock market performed in September after Augusts like this year’s. https://t.co/PuuovgykX9 https://t.co/wm8c7FyZGW 2.9K views · 10 likes · 1 reposts · 0 replies Open on X →

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views1 493this account924median for 10K–100K
Reach, %1.74%this account3.62%median for 10K–100K
Engagement, %0.38%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 4939241.62×
Reach (views ÷ followers)1.74%3.62%0.48×
Engagement rate0.38%1.52%0.25×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.9K31 Aug
2.3K
2.9K1 Sep
902 Sep
1.2K3 Sep
14
1.5K

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.38%31 Aug
0.35%
0.39%1 Sep
0.00%2 Sep
0.57%3 Sep
0.00%
0.54%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes78.7%37 in total
Reposts6.4%3 in total
Replies10.6%5 in total
Bookmarks4.3%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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