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Farnam Street

@farnamstreet · The Internet · joined 07 Feb 2010

Deep conversations with the best in the world that go beyond the usual advice to uncover the timeless principles that drive success.

232 375Followers
2Following
6 704Posts total
153.6KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views17 707this account6 116median for 100K–1M
Reach, %7.62%this account2.57%median for 100K–1M
Engagement, %0.27%this account1.40%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post17 7076 1162.90×
Reach (views ÷ followers)7.62%2.57%2.96×
Engagement rate0.27%1.40%0.19×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

17.7K8 Jul
20.6K9 Jul
11.7K22 Jul
50.8K11 Aug
9.4K
30.2K18 Aug
13.2K19 Aug

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.33%8 Jul
0.86%9 Jul
0.27%22 Jul
0.23%11 Aug
0.33%
0.14%18 Aug
0.11%19 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.40%.

What the audience does

Likes60.5%398 in total
Reposts5.6%37 in total
Replies3.8%25 in total
Quotes1.7%11 in total
Bookmarks28.4%187 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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