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Fred Kaplan

@fmkaplan · joined 22 Jul 2009

Slate's War Stories columnist; jazz critic; author of A Capital Calamity (a novel), The Bomb, Dark Territory, The Insurgents, 1959, The Wizards of Armageddon

15 181Followers
732Following
16 052Posts total
8.2KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers, but engages them much harder.

Median views572this account2 392median for 10K–100K
Reach, %3.77%this account7.18%median for 10K–100K
Engagement, %2.56%this account1.50%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post5722 3920.24×
Reach (views ÷ followers)3.77%7.18%0.52×
Engagement rate2.56%1.50%1.71×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

6K19 Aug
572
51420 Aug
53526 Aug
58631 Aug

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.71%19 Aug
2.80%
2.72%20 Aug
0.56%26 Aug
2.56%31 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.50%.

What the audience does

Likes72.4%71 in total
Reposts16.3%16 in total
Replies4.1%4 in total
Bookmarks7.1%7 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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