The Wolf of Franchises 🍟 ✓

@franchisewolf · joined 01 Jun 2021

123 313Followers

608Following

8 065Posts total

353.8KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views20 288this account4 224median for 100K–1M

Reach, %16.45%this account1.77%median for 100K–1M

Engagement, %0.21%this account1.48%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	20 288	4 224	4.80×
Reach (views ÷ followers)	16.45%	1.77%	9.29×
Engagement rate	0.21%	1.48%	0.14×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

5.9K8 Jul

23.2K20 Jul

273.2K28 Jul

10.6K29 Jul

17.4K19 Aug

23.5K2 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.39%8 Jul

0.16%20 Jul

0.14%28 Jul

0.12%29 Jul

0.25%19 Aug

0.28%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.48%.

What the audience does

Likes51.4%303 in total

Reposts5.8%34 in total

Replies16.1%95 in total

Quotes21.4%126 in total

Bookmarks5.4%32 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Wendy’s spent decades telling America that quality was its recipe. In 2026, its new CEO effectively admitted the company had been changing the ingredients. The brand built its reputation by zigging while McDonald’s zagged. E.g. square burgers and “fresh, never frozen” beef. 23.5K views · 58 likes · 3 reposts · 3 replies 02 Sep 2026 @SUBWAY just made it harder for franchisees to close stores. 👀 Which is a fascinating thought when you know how it became the world’s largest restaurant chain in the first place. Let’s rewind for a second. Subway’s entire growth machine was built around accessibility. Its http 17.4K views · 31 likes · 5 reposts · 6 replies 19 Aug 2026 Cheetos have found their way into a handful of desserts, and Crumbl is adding its brand to the list. In 2021, Marble Slab Creamery dropped a limited-run Flamin' Hot Cheetos ice cream and shake. In 2023, Cheetos turned 75. To celebrate, it partnered with Milk Bar. Christina 10.6K views · 10 likes · 1 reposts · 2 replies 29 Jul 2026 don't flame it until you try it...say hello to our NEW flamin’ lime crunch cookie. 🔥💚 a lime sugar cookie rolled in a spicy cheese crisp mixture, topped with tangy cream cheese frosting, then coated in a spicy cheese crisp streusel and finished with spicy crunchy cheese crisps h 273.2K views · 157 likes · 18 reposts · 77 replies 28 Jul 2026 McDonald's is rolling out a new Honey Brown Butter Bacon Egg & Cheese Biscuit nationwide on July 21. It's only available at participating restaurants and is limited-time only. The limited-time only aspect of this is interesting to me, and this is why: Honey brown butter 23.2K views · 29 likes · 3 reposts · 6 replies 20 Jul 2026 @Popeyes just won America's fried chicken crown. At the same time, a bankrupt Popeyes Franchisee just sold 97 locations. Two very different headlines for the brand, and I wanted to give a backdrop to both: Five professional chefs ran the fast-food fried chicken test everyone 5.9K views · 18 likes · 4 reposts · 1 replies 08 Jul 2026