Dan Frommer ✓

@fromedome · Paris ⇄ Los Angeles · joined 28 Aug 2007

Founder and Editor in Chief, @newconsumer Founding editor, @businessinsider Former EIC, @Recode Consumer trends, tech, food, travel

43 700Followers

9 012Following

55 713Posts total

220.7KViews on collected posts

Latest posts

Dan Frommer ✓@fromedome2 Sep

Thorne’s packaging design is nearly perfect and deserves extra credit (en route to its pending $3.8b acquisition by @ProcterGamble). Surgically clean yet stylish, @ThorneHealth looks both like a medical-grade brand that would be at home in a hospital, and like a @newconsumer htt

2.3K views · 18 likes · 2 reposts · 2 replies Open on X →

Dan Frommer ✓@fromedome19 Aug

So proud! 14.5K views · 69 likes · 0 reposts · 8 replies Open on X →

Dan Frommer ✓@fromedome30 Jul

@fromedome i'm sorry but where is costco???? 465 views · 5 likes · 0 reposts · 1 replies Open on X →

Dan Frommer ✓@fromedome29 Jul

@newconsumer - People also spelled Louis Vuitton 24 different ways; 51 of 78 mentions got it right. 1.2K views · 13 likes · 0 reposts · 0 replies Open on X →

Dan Frommer ✓@fromedome29 Jul

@newconsumer - Great Value, the Walmart private label, was written in by more people as their "for me" brand than any legacy CPG brand. - Shein was the no. 25-ranking “for me” brand, and a few people even named it their aspirational brand, while TikTok, YouTube, and Netflix basi 1.7K views · 5 likes · 0 reposts · 2 replies Open on X →

Dan Frommer ✓@fromedome29 Jul

A few notes: - Nike was no. 1 on both lists — the winner (by a large margin) on the "for me" list, and tied with Gucci on the aspirational list - Big differences among genders, generations, and other demographics. The details at @newconsumer: https://t.co/n3X54Vy5YM 2.3K views · 9 likes · 0 reposts · 1 replies Open on X →

Dan Frommer ✓@fromedome29 Jul

We asked 3,500 Americans to write in — not pick from a list — the brand that “feels like it was made for someone like you.” Then: The brand they wished they “could buy more of, but feels like it’s meant for someone with more money.” https://t.co/uLYkl4BQbE

178.2K views · 98 likes · 15 reposts · 22 replies Open on X →

Dan Frommer ✓@fromedome15 Jul

A third of Americans say they’re in “optimization mode.” They exercise four days a week. They also drink. They chase protein, and they’ll wait 30 minutes in line for a bagel. Meet the Optimizers. → https://t.co/kxANmiKpWc

19.4K views · 61 likes · 6 reposts · 6 replies Open on X →

Dan Frommer ✓@fromedome9 Jul

Meet the Optimizers: https://t.co/fmvQOSvkL7 In our Consumer Trends research, a third of Americans identify as being in ‘optimization mode’. They want max health and max pleasure, and are willing to pay for it. 690 views · 6 likes · 1 reposts · 2 replies Open on X →

Against accounts of the same size

9 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views2 263this account924median for 10K–100K

Reach, %5.18%this account3.62%median for 10K–100K

Engagement, %0.53%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	2 263	924	2.45×
Reach (views ÷ followers)	5.18%	3.62%	1.43×
Engagement rate	0.53%	1.52%	0.35×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

6909 Jul

19.4K15 Jul

178.2K29 Jul

2.3K

1.7K

1.2K

46530 Jul

14.5K19 Aug

2.3K2 Sep

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.30%9 Jul

0.38%15 Jul

0.08%29 Jul

0.43%

0.42%

1.09%

1.29%30 Jul

0.53%19 Aug

0.97%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes59.0%284 in total

Reposts5.0%24 in total

Replies9.1%44 in total

Bookmarks26.8%129 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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