Marcus Lehto ✓

@game_fabricator · Redmond, WA · joined 14 Dec 2009

Co-creator of Halo | Veteran game developer and creative leader | Consultant | Helping teams craft compelling games

40 152Followers

72Following

8 424Posts total

1.1MViews on collected posts

Latest posts

Marcus Lehto ✓@game_fabricator30 Aug

Big concern with the future of a fully featured Halo, which I and all the fans want, will be the cost. If built under the machine of MS with a fully staffed local team, it would likely cost $600-800M over 4+ years. I don't think that will ever happen (again). 43.9K views · 1.4K likes · 65 reposts · 101 replies Open on X →

Marcus Lehto ✓@game_fabricator28 Aug

This is the good news 22.5K views · 1.2K likes · 49 reposts · 9 replies Open on X →

Marcus Lehto ✓@game_fabricator27 Aug

Halo Poll #7 What tone should define the future of Halo? 184.5K views · 374 likes · 44 reposts · 233 replies Open on X →

Marcus Lehto ✓@game_fabricator27 Aug

Halo Poll #6 How important is Atriox to the future of Halo? 33.7K views · 243 likes · 32 reposts · 138 replies Open on X →

Marcus Lehto ✓@game_fabricator27 Aug

Halo Poll #5 How important is the Cortana/Chief relationship to Halo's future? 21K views · 224 likes · 31 reposts · 79 replies Open on X →

Marcus Lehto ✓@game_fabricator18 Aug

@game_fabricator @NilesSankey Marcus, 343 hasn't released a single Halo that plays like the classic formula (outside of remakes), and have failed time and time again with their own ideas. It would be a no-brainer to make a classic Halo that has a proven track record. It's sad how 1.1K views · 10 likes · 0 reposts · 4 replies Open on X →

Marcus Lehto ✓@game_fabricator18 Aug

@game_fabricator @NilesSankey Agreed it starts with leadership which we dont have right now. Thats how you set the foundation for culture. 1.3K views · 9 likes · 0 reposts · 1 replies Open on X →

Marcus Lehto ✓@game_fabricator17 Aug

As someone who worked at old school Bungie in its heyday, I just want to be honest about the "hire the old Halo devs back" posts. Hard to swallow pills: It would be very difficult (impossible?) to resurrect the old magic and it's very unlikely this will ever happen. btw, this is 787.4K views · 7.6K likes · 671 reposts · 336 replies Open on X →

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.

Median views28 126this account924median for 10K–100K

Reach, %70.05%this account3.62%median for 10K–100K

Engagement, %1.26%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	28 126	924	30.4×
Reach (views ÷ followers)	70.05%	3.62%	19.4×
Engagement rate	1.26%	1.52%	0.83×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

787.4K17 Aug

1.3K18 Aug

1.1K

21K27 Aug

33.7K

184.5K

22.5K28 Aug

43.9K30 Aug

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.11%17 Aug

0.76%18 Aug

1.27%

1.65%27 Aug

1.25%

0.37%

5.44%28 Aug

3.60%30 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes76.5%11 025 in total

Reposts6.2%892 in total

Replies6.3%901 in total

Quotes1.2%180 in total

Bookmarks9.8%1 411 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

Similar accounts