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Greg Lukianoff

@glukianoff · New York · joined 10 Dec 2008

CEO @thefireorg. #freespeech lawyer. Buy my new book, War On Words! Newsletter: https://t.co/kOQpTdvWWy

82 404Followers
1 495Following
48 103Posts total
51KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown far beyond its own audience, and the audience reacts.

Median views10 810this account2 751median for 10K–100K
Reach, %13.12%this account9.00%median for 10K–100K
Engagement, %2.96%this account1.65%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post10 8102 7513.93×
Reach (views ÷ followers)13.12%9.00%1.46×
Engagement rate2.96%1.65%1.80×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

11.4K1 Sep
3.9K2 Sep
16.1K
10.8K
8.9K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

4.20%1 Sep
1.40%2 Sep
2.96%
0.23%
3.34%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.65%.

What the audience does

Likes79.3%1 107 in total
Reposts11.1%155 in total
Replies3.6%50 in total
Quotes1.3%18 in total
Bookmarks4.7%66 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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