Michael M. Grynbaum

@grynbaum · New York, NY · joined 27 Jan 2009

I write for The New York Times. My book about Condé Nast, Empire of the Elite, is out now. "Juicy, illuminating & relentless in its reporting" –Town & Country

43 789Followers

1 514Following

21 088Posts total

74.2KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views1 695this account2 747median for 10K–100K

Reach, %3.87%this account8.35%median for 10K–100K

Engagement, %0.52%this account1.45%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 695	2 747	0.62×
Reach (views ÷ followers)	3.87%	8.35%	0.46×
Engagement rate	0.52%	1.45%	0.36×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

50.7K28 Jun

1405 Aug

1728 May

911 Jul

4.6K31 Jul

1.7K

4.4K6 Aug

11.5K27 Aug

2229 Aug

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.18%28 Jun

0.71%5 Aug

5.88%28 May

11.11%11 Jul

0.52%31 Jul

0.53%

0.52%6 Aug

0.29%27 Aug

0.58%

0.00%29 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.45%.

What the audience does

Likes56.6%138 in total

Reposts12.3%30 in total

Replies7.0%17 in total

Quotes1.6%4 in total

Bookmarks22.5%55 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@grynbaum Rosenbergs were a Real Warlock & Witch. Try reading your history. If you’re going to reference something, try doing it better than that. 22 views · 0 likes · 0 reposts · 0 replies 29 Aug 2026 https://t.co/zjbaxhjHLy 1K views · 6 likes · 0 reposts · 0 replies 27 Aug 2026 Roy Cohn, Robert Mapplethorpe and a Trump-Era Case Study Over Free Speech: When a respected biographer tried to use a Mapplethorpe photograph of Roy Cohn for a book cover, worries about the wrath of Cohn’s protégé –– President Trump –– intervened. 11.5K views · 17 likes · 12 reposts · 3 replies 27 Aug 2026 “You’re Annie fucking Karni.” Yes, she is. Loved this funny, tender and candid essay by the great @anniekarni in @voguemagazine https://t.co/iCIa6eCwme 4.4K views · 17 likes · 5 reposts · 0 replies 06 Aug 2026 Never not a delight to chat Condé Nast with the expert @lapresmidi https://t.co/7vwwl679rV 1.7K views · 7 likes · 2 reposts · 0 replies 31 Jul 2026 Me on what’s next for Condé Nast (and Devil Wears Prada 2) –– Thank you @jacobwgallagher @NYTStyles for this very fun interview https://t.co/OA3mZ659nk 4.6K views · 20 likes · 3 reposts · 1 replies 31 Jul 2026 @grynbaum In a Times article this week someone said at least the Police State hasn't arrived. I hope they're right. 9 views · 1 likes · 0 reposts · 0 replies 11 Jul 2026 @grynbaum Your Billy Bush tweet was pinned for almost an entire decade. 17 views · 1 likes · 0 reposts · 0 replies 28 May 2026 @grynbaum Hi Michael. We’d love to have you join us on the podcast. Email: hello@magazeum.co 140 views · 1 likes · 0 reposts · 0 replies 05 Aug 2025 Anna Wintour is giving up (some) control at Vogue. The days of opulent magazines are over. So why do we keep recreating Condé Nast's status-obsessed world? Read the 1st excerpt from my new book https://t.co/khOPoxL7Ls And you can preorder here! https://t.co/ihEJ67O8dj 50.7K views · 68 likes · 8 reposts · 13 replies 28 Jun 2025