Heft ✓

@heft_gallery · 300 Broome, LES NYC · joined 22 Dec 2021

Art gallery in NYC partnering with artists who use, and address, the ubiquitous systems of contemporary life. Formerly Tender. Led by @adamberninger

10 625Followers

1 701Following

10 358Posts total

7.3KViews on collected posts

Against accounts of the same size

11 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views153this account1 005median for 10K–100K

Reach, %1.44%this account3.31%median for 10K–100K

Engagement, %2.22%this account2.01%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	153	1 005	0.15×
Reach (views ÷ followers)	1.44%	3.31%	0.44×
Engagement rate	2.22%	2.01%	1.10×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

15320 Aug

2.6K

3721 Aug

1.8K1 Sep

7123 Sep

585

1.1K4 Sep

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

3.92%20 Aug

2.22%

3.30%

5.36%

3.06%

2.20%

2.70%21 Aug

1.71%1 Sep

1.97%3 Sep

1.37%

2.11%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.01%.

What the audience does

Likes75.8%119 in total

Reposts10.8%17 in total

Replies7.6%12 in total

Quotes2.5%4 in total

Bookmarks3.2%5 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

5 Sep

Daily snapshots since 05 Sep 2026; the dashed line is the starting count.

Latest posts

New work from Ganbrood The return of Heft Releases Coming SOON https://t.co/aHUWehVs4E 1.1K views · 19 likes · 2 reposts · 2 replies 04 Sep 2026 · Open on X →

Great generative logo initiative to support Raster: 585 views · 5 likes · 3 reposts · 0 replies 03 Sep 2026 · Open on X →

Great event last night at HEFT with four app demos, tons of 3 x 3 plotter-scanner scans with Luke Shannon, a few beverages, and the kick-off of an underground online curation competition. Thanks for everyone who came out! Join us Friday for the followup event with speakers htt 712 views · 10 likes · 3 reposts · 1 replies 03 Sep 2026 · Open on X →

Great pair of Ablation Studies by Kevin Esherick just collected by Elman Mansimov, creator of AlignDraw. Love the dialogue between both ‘early stage image generation’ projects over 10y apart. After O’Keefe (Cow’s Skull: Red, White, and Blue) + (Red, Yellow, and Black Streak) 1.8K views · 26 likes · 2 reposts · 1 replies 01 Sep 2026 · Open on X →

@heft_gallery Nice 👌 37 views · 1 likes · 0 reposts · 0 replies 21 Aug 2026 · Open on X →

Amulets will be presented in a naming ceremony during the Feast on Sep 8th, and kept for the run of her show, Ready to Die, from Sep 9th (public opening) to October 9th. Save the date for the opening here: https://t.co/aCcRfePgAf ...and DM us for Amulet inquiries now. 91 views · 2 likes · 0 reposts · 0 replies 20 Aug 2026 · Open on X →

Other works in the show include large milled wood panels, generative video works, urns with wax, and museum quality marble sculptures. Stay tuned for more about these pieces soon, with first previews to Circle members and Amulet collectors. 98 views · 2 likes · 0 reposts · 1 replies 20 Aug 2026 · Open on X →

Each Amulet has a digital gaussian splat nft version as well, an artistic representation of the sculpture – textural, mythic, interactive... see them on the Amulets site linked above. 56 views · 2 likes · 0 reposts · 1 replies 20 Aug 2026 · Open on X →

These extraordinary works are lifetime keepsakes – pure expressions of Auriea's practice: they're the gateway to her next era of work and the celebration event for her collectors Sep 8th at the gallery. They also afford each collector special privilege to the show's other works. 91 views · 2 likes · 0 reposts · 1 replies 20 Aug 2026 · Open on X →

Officially Announcing: Amulets by Auriea Harvey A series of 30 unique marble and faience ceramic sculptures, with gaussian splat companion NFTs. A centerpiece of her coming solo show in three weeks, and the ticket to her private Feast of Treasures ceremony Sep 8th. See below: 2.6K views · 45 likes · 7 reposts · 4 replies 20 Aug 2026 · Open on X →

10 pieces remain to collect after the initial works sold to Heft Circle and existing collectors... DM us asap if you're interested in collecting an Amulet and joining (or sending a delegate to) the Feast of Treasures: https://t.co/qGMKCOnZUW a few other details: 153 views · 5 likes · 0 reposts · 1 replies 20 Aug 2026 · Open on X →