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HM Treasury

@hmtreasury · Westminster, London · joined 12 Jan 2009

We're the UK Government's economic and finance ministry. Our aim is to promote strong and sustainable economic growth.

440 013Followers
947Following
13 439Posts total
1.3MViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views52 829this account21 891median for 100K–1M
Reach, %12.01%this account6.81%median for 100K–1M
Engagement, %0.74%this account1.14%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post52 82921 8912.41×
Reach (views ÷ followers)12.01%6.81%1.76×
Engagement rate0.74%1.14%0.65×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

21.9K1 Jul
1.1M21 Jul
56.2K
43.9K31 Jul
52.8K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.58%1 Jul
0.10%21 Jul
0.74%
1.43%31 Jul
1.06%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.14%.

What the audience does

Likes44.3%1 309 in total
Reposts9.0%266 in total
Replies34.5%1 021 in total
Quotes7.8%231 in total
Bookmarks4.4%130 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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