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Hugo Rifkind

@hugorifkind · joined 10 Feb 2009

I didn't write the headline, though. Writing @thetimes, talking @timesradio Monday-Thursday, 10am-1pm. Latest novel, Rabbits, at link below...

186 793Followers
2 127Following
88 969Posts total
977.3KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views38 810this account5 930median for 100K–1M
Reach, %20.78%this account2.48%median for 100K–1M
Engagement, %0.62%this account1.41%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post38 8105 9306.54×
Reach (views ÷ followers)20.78%2.48%8.38×
Engagement rate0.62%1.41%0.44×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

124.8K5 Jun
6K
5.2K
7021 Sep
68.6K23 Jul
30.1K
667K11 Aug
17.7K
47.5K
10.3K20 Aug

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.10%5 Jun
0.23%
0.02%
1.43%21 Sep
0.34%23 Jul
1.46%
0.33%11 Aug
2.76%
0.79%
0.45%20 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.41%.

What the audience does

Likes74.1%2 984 in total
Reposts2.3%94 in total
Replies18.1%728 in total
Quotes3.1%125 in total
Bookmarks2.4%98 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Obviously I post this mainly as a humblebrag. But I'd also love to know how the machine in my gym has decided that the average 49 yearold has a metabolic age of 43. https://t.co/tRW1x4hPYe 10.3K views · 32 likes · 0 reposts · 14 replies 20 Aug 2026 Getting a lot of angry replies from middle aged men who have clearly never known the pure and cleansing joy of a taciturn lad with an excellent beard very briefly setting fire to their ears. 47.5K views · 320 likes · 6 reposts · 43 replies 11 Aug 2026 @hugorifkind Hugo this is fairly sad. "I personally see no money laundering existing so it doesn't exist". Aren't you a journalist? 17.7K views · 480 likes · 2 reposts · 6 replies 11 Aug 2026 We've got a couple of Turkish barbers and vape shops on our high street. I tend to use them to get my hair cut and buy vapes. Am I doing it wrong? 667K views · 1.5K likes · 39 reposts · 533 replies 11 Aug 2026 Oh God please stop telling me what you think about The Odyssey 30.1K views · 356 likes · 19 reposts · 60 replies 23 Jul 2026 One of those columns that lots of people are emailing me about but hardly anybody seems wants to post about publicly. Funny, that. https://t.co/hwhHpZrPCJ https://t.co/CWPJLtEwlX 68.6K views · 164 likes · 20 reposts · 37 replies 23 Jul 2026 @hugorifkind Utter crap 70 views · 1 likes · 0 reposts · 0 replies 21 Sep 2025 Amazon link: https://t.co/yKI0R1D8aQ Publisher: https://t.co/y2wBnHXZWX 5.2K views · 1 likes · 0 reposts · 0 replies 05 Jun 2025 And a few more... https://t.co/LOLop1WxpD 6K views · 9 likes · 1 reposts · 4 replies 05 Jun 2025 My novel *Rabbits* is out today in paperback. I feel you should definitely buy it. Here are some of the lovely things readers have said about it over the last few months. https://t.co/0gC7apemDU 124.8K views · 89 likes · 7 reposts · 31 replies 05 Jun 2025

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