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Henry Zeffman

@hzeffman · Westminster · joined 27 May 2011

BBC Chief Political Correspondent

60 767Followers
4 197Following
18 036Posts total
644.7KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views41 572this account2 896median for 10K–100K
Reach, %68.41%this account9.51%median for 10K–100K
Engagement, %0.39%this account1.56%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post41 5722 89614.3×
Reach (views ÷ followers)68.41%9.51%7.19×
Engagement rate0.39%1.56%0.25×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

7.1K8 Jul
63.6K16 Jul
8.2K17 Jul
41.6K22 Jul
524.3K1 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.51%8 Jul
1.75%16 Jul
0.28%17 Jul
0.39%22 Jul
0.07%1 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes74.2%1 324 in total
Reposts9.3%166 in total
Replies5.6%100 in total
Quotes6.2%111 in total
Bookmarks4.7%84 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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