Jon McBride

@jMcBee84

Associate AD for Communications and Media Strategy for @byucougars. Canadian, podcast curator, #hesm roots, striving for clarity and charity.

2 437Followers

946Following

8 099Posts total

116.4KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the under 10K follower range. reaches fewer people than peers of the same size.

Median views2 210this account5 664median for under 10K

Reach, %90.71%this account385.57%median for under 10K

Engagement, %1.17%this account1.10%median for under 10K

Metric	This account	Median for under 10K	Ratio
Median views per post	2 210	5 664	0.39×
Reach (views ÷ followers)	90.71%	3.9× audience	0.24×
Engagement rate	1.17%	1.10%	1.07×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

35.8K23 Aug

74.4K

2.5K

1.6K

32124 Aug

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.99%23 Aug

0.50%

1.10%

2.48%

1.83%

1.25%24 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for under 10K accounts is 1.10%.

What the audience does

Likes88.9%754 in total

Reposts6.2%53 in total

Replies1.9%16 in total

Quotes1.2%10 in total

Bookmarks1.8%15 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@jMcBee84 @BYUfootball This is great. 321 views · 4 likes · 0 reposts · 0 replies 24 Aug 2026 This is one of my favorite pieces to put together each fall, going through numbers and details and photos and seeing the profound impact that missionary service has. Especially meaningful this year as my wife and I sent out two missionaries this past summer. 2K views · 35 likes · 0 reposts · 1 replies 23 Aug 2026 I will forever be thankful for the impact missionary service has had on my life. Both my parents are converts to the Church. They served as mission leaders when I was 16. I was able to have life-changing experiences with them and also in Sydney, Australia as a missionary myself. 1.6K views · 38 likes · 0 reposts · 1 replies 23 Aug 2026 These numbers are up, as last season's team had 56 returned missionaries on the roster. 2.5K views · 26 likes · 0 reposts · 1 replies 23 Aug 2026 This season's @BYUfootball fall camp missionary update: - 64 guys on the current roster have served missions - They served in 29 different countries - They speak 15 different languages - 62 speak a second language https://t.co/Y1sDYSQAAG 74.4K views · 338 likes · 20 reposts · 8 replies 23 Aug 2026 2026 BYU FOOTBALL FALL CAMP MISSIONARY UPDATE: THE WORLD IS OUR CAMPUS A global emphasis has been a staple within the BYU football program since its inception. Around half of any given BYU football roster has served missions for The Church of Jesus Christ of Latter-day Saints, h 35.8K views · 313 likes · 33 reposts · 5 replies 23 Aug 2026