James Marriott

@j_amesmarriott

Columnist at The Times Newsletter: Cultural Capital

32 693Followers

1 678Following

14 645Posts total

90.7KViews on collected posts

Latest posts

James Marriott@j_amesmarriott7 Sep

@j_amesmarriott About 40 years ago, I predicted the End of Writing but I was so wrong. Young people write more now than ever I did in the 1950s and 60s: they're texting all day long. 1.2K views · 8 likes · 2 reposts · 0 replies Open on X →

James Marriott@j_amesmarriott5 Sep

@j_amesmarriott @jburnmurdoch Here is a sample to take a peek inside https://t.co/41V7BynOOT 131 views · 3 likes · 0 reposts · 1 replies Open on X →

James Marriott@j_amesmarriott5 Sep

@j_amesmarriott I can think of few books I am less interested in reading 142 views · 8 likes · 0 reposts · 0 replies Open on X →

James Marriott@j_amesmarriott4 Sep

@j_amesmarriott It’s the slight threat to buy it I like the most 🫶 1.5K views · 5 likes · 0 reposts · 1 replies Open on X →

James Marriott@j_amesmarriott4 Sep

The New Dark Ages, my book about the end of reading and what it means for our society is out now! By purchasing it you can help to hold back the spread of the post-literate society (and by refusing to purchase it you will only confirm my thesis!) https://t.co/goCo32gHHw

87.7K views · 1K likes · 154 reposts · 57 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. right around the median for its follower range.

Median views1 193this account924median for 10K–100K

Reach, %3.65%this account3.62%median for 10K–100K

Engagement, %1.45%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 193	924	1.29×
Reach (views ÷ followers)	3.65%	3.62%	1.01×
Engagement rate	1.45%	1.52%	0.95×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

87.7K4 Sep

1.5K

1425 Sep

131

1.2K7 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.45%4 Sep

0.40%

5.63%5 Sep

3.05%

0.84%7 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes63.4%1 051 in total

Reposts9.4%156 in total

Replies3.6%59 in total

Quotes2.0%33 in total

Bookmarks21.6%358 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.