James McDonald ✓

@jamesm · 🇬🇧 · joined 01 Apr 2008

I run a tiny design studio @wireframe.

112 241Followers

2 081Following

76 732Posts total

251.9KViews on collected posts

Against accounts of the same size

10 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.

Median views5 704this account4 224median for 100K–1M

Reach, %5.08%this account1.77%median for 100K–1M

Engagement, %0.51%this account1.48%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	5 704	4 224	1.35×
Reach (views ÷ followers)	5.08%	1.77%	2.87×
Engagement rate	0.51%	1.48%	0.34×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

174.5K27 Jul

6.6K

2.3K

7.6K

4.7K27 Aug

42.3K30 Aug

1.2K

1.3K31 Aug

5.7K2 Sep

5.7K3 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.61%27 Jul

0.39%

0.53%

0.45%

0.51%27 Aug

3.70%30 Aug

0.43%

0.15%31 Aug

1.53%2 Sep

0.51%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.48%.

What the audience does

Likes83.0%2 491 in total

Reposts0.2%6 in total

Replies12.0%359 in total

Quotes0.1%2 in total

Bookmarks4.7%142 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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