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James Mates

@jamesmatesitv · joined 27 Oct 2009

Europe Editor, ITV News. jamesmates@bsky.social

29 900Followers
646Following
11 342Posts total
42.5KViews on collected posts

Latest posts

@jamesmatesitv James, I watched this episode of Reporting History and it was superb. Your summing up was accurate. That day has influenced everything since. Bravo on the programme. 13 views · 0 likes · 0 reposts · 0 replies Open on X →
@jamesmatesitv https://t.co/keyX09vUg7 3.8K views · 8 likes · 2 reposts · 0 replies Open on X →
25 years ago, on a beautiful September morning, everything changed. I was in Washington that morning, and we have made a programme about the day, the response, and how the world was never the same again. #ReportingHistory #25Anniversary #9/11 #ITVNews https://t.co/wKsAluBB8p... 27.9K views · 51 likes · 4 reposts · 2 replies Open on X →
Seems quite inexplicable. I'm not sure any organisation has been more straightforward and less partisan in clearing the thickets around the European debate 6.1K views · 8 likes · 3 reposts · 1 replies Open on X →
The Italians - who know a thing or two about how to win football tournaments - describe what it takes as: “non convince, ma vince”. On that basis, England looking pretty good. 1.6K views · 4 likes · 0 reposts · 0 replies Open on X →
https://t.co/1jFYnGOxBh
0:38
1.6K views · 7 likes · 0 reposts · 1 replies Open on X →
“The cruel irony is that far more consideration is being put into whether to reverse the convictions than was ever put into whether there should have been prosecutions in the first place”. This is v good about systemic failures that led to this scandal https://t.co/Myz8YpWNVh 1.5K views · 2 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

3 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views3 797this account924median for 10K–100K
Reach, %12.70%this account3.62%median for 10K–100K
Engagement, %0.21%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post3 7979244.11×
Reach (views ÷ followers)12.70%3.62%3.51×
Engagement rate0.21%1.52%0.14×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.5K12 Jan
1.6K9 Feb
1.6K7 Jul
6.1K18 Sep
27.9K11 Sep
3.8K
1315 Sep

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.14%12 Jan
0.51%9 Feb
0.25%7 Jul
0.20%18 Sep
0.22%11 Sep
0.26%
0.00%15 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes51.6%80 in total
Reposts5.8%9 in total
Replies2.6%4 in total
Quotes1.9%3 in total
Bookmarks38.1%59 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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