John Burn-Murdoch ✓

@jburnmurdoch

Columnist and chief data reporter @FinancialTimes | Stories, stats & scatterplots | Senior fellow @LSEdataScience | john.burn-murdoch@ft.com

475 172Followers

6 161Following

66 003Posts total

8.7KViews on collected posts

Against accounts of the same size

2 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers, but engages them much harder.

Median views4 336this account6 178median for 100K–1M

Reach, %0.91%this account2.63%median for 100K–1M

Engagement, %2.19%this account1.40%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	4 336	6 178	0.70×
Reach (views ÷ followers)	0.91%	2.63%	0.35×
Engagement rate	2.19%	1.40%	1.57×

What the audience did with the posts we collected, and where the follower count goes.

Likes85.9%158 in total

Reposts3.3%6 in total

Replies4.3%8 in total

Quotes0.5%1 in total

Bookmarks6.0%11 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.