John Burn-Murdoch ✓
@jburnmurdoch · Doncaster ➡️ London · joined 01 Jun 2009
Columnist and chief data reporter @FinancialTimes | Stories, stats & scatterplots | Senior fellow @LSEdataScience | john.burn-murdoch@ft.com
476 156Followers
6 180Following
66 058Posts total
20.8MViews on collected posts
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@jburnmurdoch The neurologist in the room is telling you that the scientific literature is extremely clear on the neurological impacts of SARS-CoV-2
COVID is neurotropic and continues to infect. Loss of grey matter & damage to the cerebral cortex are well documented.
This IS th
59.5K views · 1.6K likes
· 445 reposts · 19 replies
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@daisychristo As I see it, the deluge of digital distractions is eroding people’s capacity to focus and think for extended periods of time, making strict structures and proven methods especially important for education.
Full piece here: https://t.co/FsV60nOrdf
96.9K views · 1.1K likes
· 169 reposts · 35 replies
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@jburnmurdoch Welsh kids would be embarrassed if they could read this
2.7K views · 65 likes
· 0 reposts · 3 replies
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@daisychristo And on the broader international decline, I think my piece from last year holds up fairly well https://t.co/FsV60nOrdf
99.8K views · 456 likes
· 43 reposts · 6 replies
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Great thread from @daisychristo here too https://t.co/KAZwLP1QSq
160.8K views · 511 likes
· 49 reposts · 5 replies
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Two extraordinary charts from today’s PISA test results:
1) School test scores continue to collapse internationally, underscoring how this is no longer a Covid effect but sustained decline.
Those falls in reading and maths are equivalent to about two years of lost schooling. ht
2.4M views · 10.9K likes
· 2.7K reposts · 503 replies
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The PISA 2025 results are out today. Some quick insights.
- The major story is very significant global decline. The last PISA study was in 2022, and saw big declines in reading and maths scores from 2018. Obviously the pandemic played a part.
- But this 2025 round has seen
670K views · 2.7K likes
· 760 reposts · 136 replies
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@jburnmurdoch Big mistake. Coding is harder than ever. Try to actually get a coding program hooked up to an AI and get something useful out of it: not easy or self explanatory at all.
5.3K views · 65 likes
· 0 reposts · 4 replies
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I hereby declare the "learn to code" era officially dead:
Big declines in the number of people studying computer science in the last year or two 📉
Chart from this week’s edition of our newsletter on AI and the labour market https://t.co/y4yKn6GTl1 https://t.co/DGbcjybARS
832.3K views · 4K likes
· 751 reposts · 230 replies
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New from me:
Young people in Britain are some of the most well-educated in the rich world, but economic stagnation means that breeds not growth but frustration.
In fact, US workers who are functionally illiterate now earn roughly the same per hour as the average British worker.
1.3M views · 6.7K likes
· 1K reposts · 236 replies
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New from me:
Until recently, the gap between comfortably-off and just-getting-started could plausibly be crossed in a decade or two of hard work.
Growth in asset prices means that’s no longer true.
My column on moving from income world to wealth world: https://t.co/UDmzA8tmPA
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New from me:
I had the pleasure of sitting in as host of BBC’s Radical podcast this week, and had a fascinating conversation with leading geneticist Sir John Bell, where we explored the truly astonishing medical breakthroughs of recent (and coming) years
https://t.co/tiay8Kv0Jb
42.8K views · 95 likes
· 13 reposts · 10 replies
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NEW: I’m not sure people fully appreciate how dire the US life expectancy / mortality situation has got.
My column: https://t.co/dBIhT9eZLv
And some utterly damning charts.
1) at *every* point on the income distribution, Americans live shorter lives than the English. https://t
14.2M views · 37.7K likes
· 12.2K reposts · 1.1K replies
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Against accounts of the same size
12 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.
Median views130 301this account5 983median for 100K–1M
Reach, %27.37%this account1.49%median for 100K–1M
Engagement, %0.63%this account0.93%median for 100K–1M
| Metric | This account | Median for 100K–1M | Ratio |
|---|---|---|---|
| Median views per post | 130 301 | 5 983 | 21.8× |
| Reach (views ÷ followers) | 27.37% | 1.49% | 18.4× |
| Engagement rate | 0.63% | 0.93% | 0.68× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
14.2M31 Mar
42.8K28 May
929.1K31 Jul
1.3M7 Aug
832.3K3 Sep
5.3K
3.4K
670K8 Sep
2.4M
160.8K
99.8K
2.7K
96.9K
59.5K
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.39%31 Mar
0.28%28 May
0.33%31 Jul
0.63%7 Aug
0.63%3 Sep
1.32%
3.06%
0.57%8 Sep
0.63%
0.35%
0.51%
2.54%
1.33%
3.56%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.
What the audience does
Likes59.1%68 501 in total
Reposts16.0%18 563 in total
Replies2.1%2 385 in total
Quotes4.8%5 539 in total
Bookmarks18.0%20 828 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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