Jim Ayello

@jimayello

Husband, dad, Mizzou alum. Senior Editor, NFL @TheAthletic.

9 267Followers

2 137Following

44 735Posts total

50.4KViews on collected posts

Latest posts

Jim Ayello@jimayello18 Sep

@jimayello @RomeovilleKid James Boyd is awesome 113 views · 1 likes · 0 reposts · 1 replies Open on X →

Jim Ayello@jimayello18 Sep

@jimayello @RomeovilleKid Nice 👍 262 views · 0 likes · 0 reposts · 0 replies Open on X →

Jim Ayello@jimayello17 Sep

@jimayello @RomeovilleKid Well done @RomeovilleKid 👏👏👏 1.8K views · 3 likes · 0 reposts · 1 replies Open on X →

Jim Ayello@jimayello17 Sep

Wish you all could know the amount of care @RomeovilleKid put into this story. He just wanted to do right by the people who entrusted him with their heartbreak. Tell it the way it should be told. And, to me, he did. Hope you think so, too. https://t.co/6iTmiFxkpz 48.3K views · 94 likes · 12 reposts · 3 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the under 10K follower range. below its peers on both reach and engagement.

Median views1 030this account4 175median for under 10K

Reach, %11.11%this account250.82%median for under 10K

Engagement, %0.23%this account1.41%median for under 10K

Metric	This account	Median for under 10K	Ratio
Median views per post	1 030	4 175	0.25×
Reach (views ÷ followers)	11.11%	2.5× audience	0.04×
Engagement rate	0.23%	1.41%	0.16×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

48.3K17 Sep

1.8K

26218 Sep

113

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.23%17 Sep

0.22%

0.00%18 Sep

1.77%

Reactions — likes, reposts, replies and quotes — divided by views. Median for under 10K accounts is 1.41%.

What the audience does

Likes74.8%98 in total

Reposts9.2%12 in total

Replies3.8%5 in total

Quotes2.3%3 in total

Bookmarks9.9%13 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.