Jim Farley ✓

@jimfarley98 · Dearborn, Michigan · joined 14 Mar 2019

CEO of @Ford Dad, husband, racer #NoBoringProducts

4 653 733Followers

772Following

6 034Posts total

722.1KViews on collected posts

Against accounts of the same size

10 posts from the last 90 days, next to the 1M–10M follower range. below its peers on both reach and engagement.

Median views24 198this account22 306median for 1M–10M

Reach, %0.52%this account0.96%median for 1M–10M

Engagement, %0.55%this account1.60%median for 1M–10M

Metric	This account	Median for 1M–10M	Ratio
Median views per post	24 198	22 306	1.08×
Reach (views ÷ followers)	0.52%	0.96%	0.54×
Engagement rate	0.55%	1.60%	0.34×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

109.7K27 Aug

276.4K1 Sep

157.9K

1.5K

492

19.6K

232

328

127.2K2 Sep

28.8K3 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.58%27 Aug

0.36%1 Sep

0.50%

1.49%

1.02%

0.19%

1.72%

1.52%

0.16%2 Sep

0.52%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 1.60%.

What the audience does

Likes73.5%2 176 in total

Reposts10.8%321 in total

Replies10.7%316 in total

Quotes1.5%43 in total

Bookmarks3.5%104 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Earlier this year, this awesome photo of the @Ford Raptor T1+ went viral. It took a talented photographer and a skilled driver to capture the perfect moment! Here’s the story behind the shot. https://t.co/ybWF4DT9qs 28.8K views · 127 likes · 8 reposts · 13 replies 03 Sep 2026 An interesting study from @pfpr_comms that verifies something all drivers know deep down — it’s not necessarily the speed that gives the ‘thrill of driving’; it’s the control, the engagement, the immersion you get behind the wheel. I’ve said it before that racing is “my yoga" and 127.2K views · 148 likes · 23 reposts · 33 replies 02 Sep 2026 @jimfarley98 It pains me that you will sell more of these than Tesla will the Cybertruck 328 views · 3 likes · 0 reposts · 2 replies 01 Sep 2026 @jimfarley98 Does it have FSD? 232 views · 3 likes · 0 reposts · 1 replies 01 Sep 2026 @Ford ⚡️ Learn more about Fathom here: https://t.co/mLPUfLyl2l 19.6K views · 24 likes · 3 reposts · 11 replies 01 Sep 2026 @jimfarley98 #FordFathom in the wild while existing Ford EV owners are still trying to get help. I’m facing $4,000+ in manufacturer-related repairs on my Mach-E, and the dealer says Ford decides coverage. Who at Ford will actually review my case? 492 views · 4 likes · 0 reposts · 1 replies 01 Sep 2026 @jimfarley98 @Ford ⚡️ ⚡️ 1.5K views · 22 likes · 0 reposts · 0 replies 01 Sep 2026 #FordFathom in the wild. https://t.co/CNERthHQEV 157.9K views · 610 likes · 115 reposts · 60 replies 01 Sep 2026 The team was out in the desert doing hot weather testing on the new @Ford Fathom and took a detour through Las Vegas to share the new name. Our new midsize electric truck. Coming 2027. https://t.co/OJO7WwVPCv 276.4K views · 776 likes · 81 reposts · 121 replies 01 Sep 2026 Just wrapped one of the most ambitious Product Days in my time at @Ford. We worked on the future of …. Super Duty. Explorer. Raptor. Our next-gen Universal EV portfolio. The Ford digital experience. I've never seen a product plan like the one baking in Ford’s oven right now. htt 109.7K views · 459 likes · 91 reposts · 74 replies 27 Aug 2026