Jim Farley ✓
@jimfarley98 · Dearborn, Michigan · joined 14 Mar 2019
CEO of @Ford Dad, husband, racer #NoBoringProducts
4 923 521Followers
772Following
6 052Posts total
3.1MViews on collected posts
Latest posts
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Every summer, @Ford takes vehicles into the heat of the Arizona desert with one goal: find problems. Our engineers put the vehicles into all kinds of towing and driving scenarios in these extreme weather conditions to find issues before our customers do. If a customer is towing a
153.6K views · 593 likes
· 108 reposts · 62 replies
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0:06
For our latest @FordMustang GTD, we’re honoring American race car driver Craig Breedlove, who in 1965 smashed the 600mph land speed barrier…rocketing across Utah's Bonneville Salt Flats in his turbo-jet powered Spirit of America. Craig paired American ingenuity with pure courage
111.6K views · 1.1K likes
· 151 reposts · 47 replies
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This story represents so much of what community means to @Ford and @Carhartt, two brands with over 250 years of shared Detroit heritage. The ball field at Belle Isle hadn't been renovated since the 90s, and with a dozen local orgs depending on it for sports and events, we knew we
95.6K views · 199 likes
· 78 reposts · 18 replies
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0:46
Ford F-150 owners are our most active BlueCruise users and when 76% of them said they use their trucks to tow, we decided to expand #BlueCruise to also include towing capabilities for a better, more cohesive driving experience. Thanks to our ADAS team for getting this ready for
153.7K views · 293 likes
· 47 reposts · 44 replies
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⚾️ 🛻 @Ford x @Carhartt https://t.co/pbEPTho9Vn
178.2K views · 683 likes
· 164 reposts · 82 replies
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0:35
For decades, @Ford and @Carhartt — two iconic brands born in Detroit — have been delivering hard-working people the vehicles and gear they need to get their jobs done. After launching the Super Duty Carhartt collab in May, we didn't want to stop there! Today we revealed the new h
107.6K views · 561 likes
· 62 reposts · 67 replies
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Big news from our in-house ADAS team this morning: BlueCruise Hands-Free Towing Is Coming to the 2027 F-150!
That means hands-free, eyes-on highway driving with up to 10,000 pounds of max available towing capacity when properly configured.
And it’s not just reserved for the
263.8K views · 72 likes
· 8 reposts · 19 replies
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It's going to be a special night! Tickets on sale now: https://t.co/zVNVABVEn0
Learn more here: https://t.co/W7IXXe4Tm2 https://t.co/FXm1Htddpc
94.9K views · 711 likes
· 127 reposts · 24 replies
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On Nov. 11, @Ford is hosting an incredible event. 6 @FordRacing teams – each representing a branch of the U.S. Armed Forces – will compete at @DAYTONA in a first-of-its-kind military tribute race: the Proud To Honor Veterans Day Classic! It will be a great night of racing and
199.5K views · 355 likes
· 60 reposts · 9 replies
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Today, @Ford announced we're investing $1 billion for a new state-of-the-art paint shop at Kentucky Truck Plant.
This investment builds on our other recent investments across Kentucky -- approximately $2 billion to transform Ford's Louisville Assembly Plant for our new https://
95.9K views · 419 likes
· 93 reposts · 42 replies
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1:25
We’ve seen how much customers love the Bronco Off-Roadeo experience, so this fall we’re opening the first-ever Raptor Off-Roadeo in Las Vegas, Nevada. It’s a great way to experience different driving courses, learn all about @Ford Raptor’s capabilities from instructors, develop h
92.1K views · 360 likes
· 106 reposts · 47 replies
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Earlier this year, this awesome photo of the @Ford Raptor T1+ went viral. It took a talented photographer and a skilled driver to capture the perfect moment! Here’s the story behind the shot. https://t.co/ybWF4DT9qs
99.8K views · 342 likes
· 50 reposts · 39 replies
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An interesting study from @pfpr_comms that verifies something all drivers know deep down — it’s not necessarily the speed that gives the ‘thrill of driving’; it’s the control, the engagement, the immersion you get behind the wheel. I’ve said it before that racing is “my yoga" and
145.8K views · 155 likes
· 25 reposts · 38 replies
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@jimfarley98 It pains me that you will sell more of these than Tesla will the Cybertruck
328 views · 3 likes
· 0 reposts · 2 replies
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@Ford ⚡️ Learn more about Fathom here: https://t.co/mLPUfLyl2l
19.6K views · 24 likes
· 3 reposts · 11 replies
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@jimfarley98 #FordFathom in the wild while existing Ford EV owners are still trying to get help. I’m facing $4,000+ in manufacturer-related repairs on my Mach-E, and the dealer says Ford decides coverage. Who at Ford will actually review my case?
492 views · 4 likes
· 0 reposts · 1 replies
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#FordFathom in the wild. https://t.co/CNERthHQEV
163.4K views · 611 likes
· 116 reposts · 62 replies
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0:18
The team was out in the desert doing hot weather testing on the new @Ford Fathom and took a detour through Las Vegas to share the new name. Our new midsize electric truck. Coming 2027. https://t.co/OJO7WwVPCv
288.8K views · 791 likes
· 84 reposts · 128 replies
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Just wrapped one of the most ambitious Product Days in my time at @Ford. We worked on the future of …. Super Duty. Explorer. Raptor. Our next-gen Universal EV portfolio. The Ford digital experience.
I've never seen a product plan like the one baking in Ford’s oven right now. htt
109.7K views · 459 likes
· 91 reposts · 74 replies
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@jimfarley98 @danielricciardo @F1 @FordRacing I will never buy another Ford again.
Bio-metrics and Cameras to observe and decide if I'm fit to drive my vehicle is fucking insane.
45 views · 12 likes
· 0 reposts · 0 replies
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@jimfarley98 @danielricciardo @F1 @FordRacing Is this true? I was going to buy a Bronco, not now. https://t.co/a5SD675UxF
462 views · 41 likes
· 3 reposts · 4 replies
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Ford & every other company that does this can go to heII https://t.co/SfyhpBFg21
529.5K views · 14.7K likes
· 5K reposts · 893 replies
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4:06
@jimfarley98 @danielricciardo @F1 @FordRacing His decision to retire lol!? He got retired...
1.2K views · 30 likes
· 0 reposts · 0 replies
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Nobody brings as much fun to racing as @DanielRicciardo. His positive attitude is infectious! It’s one of the things I admire most about him & a big reason why fans all over the world love him. On DRIVE, we talked about the ups and downs of being an @F1 driver, his decision to ht
136.7K views · 830 likes
· 96 reposts · 86 replies
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@jimfarley98 @FordPro Appreciate all their work getting our Pro customers set up for success.
124 views · 3 likes
· 0 reposts · 0 replies
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@jimfarley98 @FordPro I would buy a Lightning but I already have a Cybertruck
90 views · 0 likes
· 0 reposts · 0 replies
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@jimfarley98 @FordPro Justin finished reading "updating our global team" email to all Ford employees.
Great statement , this is the attitude every CEO should have
36 views · 0 likes
· 0 reposts · 0 replies
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Autohaus Bayer, based in Wiesbaden, Germany, has been in business for over 60 years. They've experienced so much as early adopters of @FordPro. Happy to work with them to make our vehicles better for their commercial customers. https://t.co/XX0bY0ZZ6p
28.8K views · 73 likes
· 4 reposts · 3 replies
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Against accounts of the same size
21 posts from the last 90 days, next to the 1M–10M follower range. shown to more people than peers of the same size.
Median views107 630this account14 648median for 1M–10M
Reach, %2.19%this account0.74%median for 1M–10M
Engagement, %0.52%this account0.70%median for 1M–10M
| Metric | This account | Median for 1M–10M | Ratio |
|---|---|---|---|
| Median views per post | 107 630 | 14 648 | 7.35× |
| Reach (views ÷ followers) | 2.19% | 0.74% | 2.95× |
| Engagement rate | 0.52% | 0.70% | 0.75× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
3281 Sep
145.8K2 Sep
99.8K3 Sep
92.1K4 Sep
95.9K10 Sep
199.5K14 Sep
94.9K
263.8K15 Sep
107.6K
178.2K
153.7K18 Sep
95.6K
111.6K21 Sep
153.6K22 Sep
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
1.52%1 Sep
0.15%2 Sep
0.43%3 Sep
0.56%4 Sep
0.58%10 Sep
0.22%14 Sep
0.92%
0.04%15 Sep
0.64%
0.52%
0.25%18 Sep
0.31%
1.14%21 Sep
0.50%22 Sep
Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 0.70%.
What the audience does
Likes64.7%23 406 in total
Reposts18.0%6 522 in total
Replies5.0%1 803 in total
Quotes1.8%647 in total
Bookmarks10.5%3 808 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
Followers by day
20 Sep23 Sep
Daily snapshots since 20 Sep 2026; the dashed line is the starting count.
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