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Kallaway

@kanekallaway · NYC · joined 30 Jul 2011

Helping business owners scale faster with content (2M+ followers, 1B+ views). Building https://t.co/uevXNTh29n. YouTube (400K+ subs)👇🏻

14 149Followers
454Following
8 933Posts total
30.9KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.

Median views3 235this account2 896median for 10K–100K
Reach, %22.86%this account9.51%median for 10K–100K
Engagement, %1.17%this account1.56%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post3 2352 8961.12×
Reach (views ÷ followers)22.86%9.51%2.40×
Engagement rate1.17%1.56%0.75×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

3.8K26 Aug
12.7K27 Aug
1.8K30 Aug
9K
2.7K1 Sep
1.1K

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.97%26 Aug
1.01%27 Aug
2.16%30 Aug
1.16%
0.71%1 Sep
1.18%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes55.0%280 in total
Reposts1.0%5 in total
Replies17.1%87 in total
Quotes1.0%5 in total
Bookmarks25.9%132 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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