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Katie Notopoulos

@katienotopoulos

Senior correspondent @BusinessInsider. Extremely kind and amazing person, just like, so super nice and caring.

83 219Followers
2 285Following
76 426Posts total
82.4KViews on collected posts

Against accounts of the same size

3 posts from the last 90 days, next to the 10K–100K follower range. shown far beyond its own audience, and the audience reacts.

Median views8 106this account1 089median for 10K–100K
Reach, %9.74%this account3.50%median for 10K–100K
Engagement, %3.49%this account2.00%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post8 1061 0897.44×
Reach (views ÷ followers)9.74%3.50%2.78×
Engagement rate3.49%2.00%1.74×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

73.1K3 Sep
8.1K
1.1K

Last 3 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

3.31%3 Sep
3.49%
6.39%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.00%.

What the audience does

Likes90.3%2 578 in total
Reposts5.5%156 in total
Replies1.3%37 in total
Quotes0.3%8 in total
Bookmarks2.6%75 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@katienotopoulos Oh no they won’t learn how to type a question into a box and get a wrong answer 1.1K views · 71 likes · 2 reposts · 0 replies 03 Sep 2026 · Open on X →
It’s a funny divide, like: 28yo in tech: kids should learn AI skills because that’s the future! Actual parents of 5th graders: I will shoot a Chromebook on sight 8.1K views · 266 likes · 9 reposts · 6 replies 03 Sep 2026 · Open on X →
Funny split reaction to this I’m seeing that’s SF ppl fretting that kids won’t “learn how to use ai” and NYC actual parents thrilled to be getting rid of crummy edtech programs that try to teach 1st graders reading via chatbot 73.1K views · 2.2K likes · 145 reposts · 31 replies 03 Sep 2026 · Open on X →

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