Katy Milkman ✓

@katy_milkman · Philadelphia, PA · joined 12 Jul 2013

Prof. @Wharton, behavioral scientist, co-director of @BehaviorChange, #Choiceology podcast host & author of WSJ Bestseller HOW TO CHANGE (https://t.co/IuGdasw1Sm)

57 070Followers

954Following

4 867Posts total

7.1KViews on collected posts

Latest posts

Katy Milkman ✓@katy_milkman12 Sep

Let the #USOpen finals fun begin 🎾🎉 https://t.co/FokZJnuRRO

1.9K views · 26 likes · 0 reposts · 0 replies Open on X →

Katy Milkman ✓@katy_milkman8 Sep

Too often, we stay quiet instead of connecting. That's because we misperceive how much we'll enjoy and learn from conversations with strangers according to research by psychologist and University of Chicago Professor Nick Epley. To learn more about Nick's work and what it means h

0:53

1.6K views · 11 likes · 1 reposts · 0 replies Open on X →

Katy Milkman ✓@katy_milkman7 Sep

@katy_milkman @ChicagoBooth I’m excited to explore your podcast! Just finding out about it. Cheers. 27 views · 0 likes · 0 reposts · 0 replies Open on X →

Katy Milkman ✓@katy_milkman7 Sep

What bias holds us back from connecting with other people and experiencing the happiness and relationships we deserve? This fresh episode of #Choiceology featuring @ChicagoBooth psychologist Nick Epley explains. Happy listening, and happy connecting! https://t.co/5ElxwF8o6x 1.9K views · 18 likes · 2 reposts · 1 replies Open on X →

Katy Milkman ✓@katy_milkman4 Sep

Naturally, my September newsletter features a conversation with @angeladuckw in honor of her new book, SITUATED. Did you know that self-control is tremendously context dependent? The same person who exhibits extraordinary self-control in some settings is an impulsive mess in http

1.7K views · 14 likes · 3 reposts · 2 replies Open on X →

Katy Milkman ✓@katy_milkman3 Dec 2021

That feeling when you open your favorite newsletter from the @nytimes to read about their 8 favorite books of 2021 and find your book at the top of the list 🤯https://t.co/NKej3uWiTy https://t.co/2xkMskWOoo

0 views · 1.9K likes · 64 reposts · 89 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views1 698this account1 041median for 10K–100K

Reach, %2.98%this account3.61%median for 10K–100K

Engagement, %1.10%this account1.70%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 698	1 041	1.63×
Reach (views ÷ followers)	2.98%	3.61%	0.82×
Engagement rate	1.10%	1.70%	0.65×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.7K4 Sep

1.9K7 Sep

1.6K8 Sep

1.9K12 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.12%4 Sep

1.10%7 Sep

0.00%

0.77%8 Sep

1.39%12 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.70%.

What the audience does

Likes72.6%69 in total

Reposts6.3%6 in total

Replies3.2%3 in total

Bookmarks17.9%17 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.