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Katy Balls

@katyballs · joined 06 Sep 2010

Washington editor and columnist, The Times and Sunday Times. Previously: Spectator political editor. All views are Balls - Katy.balls@thetimes.co.uk

55 264Followers
3 716Following
15 128Posts total
388.6KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views6 232this account2 968median for 10K–100K
Reach, %11.28%this account9.18%median for 10K–100K
Engagement, %0.24%this account1.42%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post6 2322 9682.10×
Reach (views ÷ followers)11.28%9.18%1.23×
Engagement rate0.24%1.42%0.17×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

256.3K21 Feb
7.7K
2K
1.8K1 Sep
109.5K2 Sep
10.7K
6174 Sep

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.81%21 Feb
1.42%
0.86%
0.22%1 Sep
0.23%2 Sep
0.25%
0.49%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.42%.

What the audience does

Likes78.0%2 026 in total
Reposts4.8%125 in total
Replies10.9%282 in total
Quotes1.8%46 in total
Bookmarks4.5%117 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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