Keeneland ✓

@keeneland · Lexington, KY USA · joined 06 Mar 2009

Investing in Racing's future since 1936. Keeneland is the world's largest Thoroughbred auction company and a world-class Thoroughbred race course.

58 829Followers

680Following

15 351Posts total

47.9KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views2 070this account929median for 10K–100K

Reach, %3.52%this account3.23%median for 10K–100K

Engagement, %0.55%this account1.99%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	2 070	929	2.23×
Reach (views ÷ followers)	3.52%	3.23%	1.09×
Engagement rate	0.55%	1.99%	0.28×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

39.8K9 Jul

7912 Aug

4424 Oct

2924 Dec

2.2K6 Aug

1.6K21 Aug

2.2K22 Aug

2K24 Aug

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.72%9 Jul

3.80%12 Aug

9.09%24 Oct

10.34%24 Dec

0.50%6 Aug

0.37%21 Aug

0.60%22 Aug

1.32%24 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.99%.

What the audience does

Likes69.1%251 in total

Reposts19.8%72 in total

Replies6.3%23 in total

Quotes2.2%8 in total

Bookmarks2.5%9 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

NEWS: Keeneland Welcomes Area Fifth Graders for Hands-On Learning This Week. Read more → https://t.co/J1mqUwJRSU https://t.co/QCWCWcKCXD 2K views · 20 likes · 5 reposts · 1 replies 24 Aug 2026 · Open on X →

The Florida-based artist Alaura Allen recently gifted her original watercolors featuring Black horsemen of the late 19th century to Keeneland Library. Several of the pieces were inspired by images in the Library’s collections that represent the world’s most comprehensive https:// 2.2K views · 12 likes · 1 reposts · 0 replies 22 Aug 2026 · Open on X →

Keeneland Library is excited to welcome back Avalyn Hunter on Wednesday, September 2 to discuss her latest release! "Holy Bull: An Unconventional Path to Racing Glory" captures the spirit of 1994’s Horse of the Year, following Holy Bull’s career from humble beginnings to the Hall 1.6K views · 5 likes · 1 reposts · 0 replies 21 Aug 2026 · Open on X →

🔊 Every career has a turning point. For Lindsay Czarniak, it was leaving the comfort of Washington, D.C., for an uncertain new chapter at ESPN. Hear more from Lindsay on the latest episode of In Good Company, on YouTube or wherever you get your podcasts. → https://t.co/e40RVSl9P 2.2K views · 8 likes · 1 reposts · 2 replies 06 Aug 2026 · Open on X →

@keeneland Stop sending horses for slaughter in South Korea! Deny licenses to Korean agents and block all sales to Korean connections unless binding, enforceable guarantees for lifetime horse retirement and fully funded aftercare are in place. 29 views · 3 likes · 0 reposts · 0 replies 24 Dec 2025 · Open on X →

@keeneland Crooks 44 views · 3 likes · 1 reposts · 0 replies 24 Oct 2025 · Open on X →

@keeneland @grok. How do the CAWs disadvantage the public bettor? 79 views · 2 likes · 0 reposts · 1 replies 12 Aug 2025 · Open on X →

The story of racing is written one moment at a time. It’s a story that’s bigger than all of us – and it starts with the smallest moments. That’s why we take every detail seriously. It’s why we invest in the past, the present, and the future of our sport. Every sale. Every race. 39.8K views · 198 likes · 63 reposts · 19 replies 09 Jul 2025 · Open on X →