tweetindex

Kendall Baker

@kendallbaker · New Jersey, USA · joined 12 Feb 2014

The sports newsletter guy. Words and emails at @YahooSports. Previously: @axios, @sports_internet, @espn.

26 696Followers
1 712Following
28 934Posts total
989.9KViews on collected posts

Against accounts of the same size

9 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views15 232this account3 808median for 10K–100K
Reach, %57.06%this account12.23%median for 10K–100K
Engagement, %0.25%this account1.37%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post15 2323 8084.00×
Reach (views ÷ followers)57.06%12.23%4.67×
Engagement rate0.25%1.37%0.18×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

18.1K2 Sep
305.9K
15.2K
2K
133.9K3 Sep
505.5K
6.6K
1.3K
1.3K

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.25%2 Sep
1.26%
0.24%
0.20%
0.17%3 Sep
0.66%
0.50%
0.00%
1.86%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.37%.

What the audience does

Likes89.4%6 863 in total
Reposts5.8%447 in total
Replies1.7%132 in total
Quotes1.7%132 in total
Bookmarks1.3%101 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

No, he did not https://t.co/dYYIo0bYl4 1.3K views · 23 likes · 0 reposts · 1 replies 03 Sep 2026 Paging @CespedesBBQ 1.3K views · 0 likes · 0 reposts · 0 replies 03 Sep 2026 Newsletters 6.6K views · 31 likes · 2 reposts · 0 replies 03 Sep 2026 👑 YOUR NEW SINGLE-SEASON HOME RUN LEADER, YASIEL PUIG 👑 https://t.co/qW9iLtPJlx 505.5K views · 3.1K likes · 122 reposts · 45 replies 03 Sep 2026 USA Today is not alone. Across the media industry, including highly engaged sports media brands, search traffic is down roughly 40% year over year, and for some, much more. AI has accelerated the shift. Platforms can now repackage original reporting and analysis from media 133.9K views · 165 likes · 16 reposts · 25 replies 03 Sep 2026 Yes 2K views · 3 likes · 0 reposts · 1 replies 02 Sep 2026 This is so well done. What an adjustment 15.2K views · 35 likes · 1 reposts · 1 replies 02 Sep 2026 The numbers behind Pete Crow-Armstrong's mechanical changes are amazing. He was hitting .224 with his hold stance -- and .320 since reworking his setup. This great graphic by @brian_mcgill shows it perfectly. https://t.co/zqq00YYzH0 https://t.co/0QIJiLzMDJ 305.9K views · 3.4K likes · 306 reposts · 58 replies 02 Sep 2026 Totally agree! Could also experiment with a relatively simple app that offers a discounted bundle on the various substacks, offer a great revshare program for each writer, and offer additional ringer benefits (early pods, clubhouse stuff, community fantasy leagues) for member fee 18.1K views · 44 likes · 0 reposts · 1 replies 02 Sep 2026

Similar accounts