Kevin Twohy ✓

@kevintwohy · California · joined 11 Feb 2008

Founder and principal, Twohy Design Works: zero-to-one product design, brand and strategy for ambitious toys and serious business. Ready? Let’s begin.

14 857Followers

4 012Following

18 932Posts total

377KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views26 912this account1 133median for 10K–100K

Reach, %181.14%this account3.62%median for 10K–100K

Engagement, %0.63%this account2.00%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	26 912	1 133	23.8×
Reach (views ÷ followers)	181.14%	3.62%	50.0×
Engagement rate	0.63%	2.00%	0.31×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

237K11 Apr

2.7K

2.8K

3.5K

1.1K

3.2K23 Aug

13.6K25 Aug

44.3K26 Aug

35.8K

26.9K2 Sep

Last 12 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.52%11 Apr

1.09%

0.62%

0.89%

1.34%

1.08%

0.38%

0.83%23 Aug

3.25%25 Aug

0.31%26 Aug

0.63%

0.34%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.00%.

What the audience does

Likes61.8%2 082 in total

Reposts1.9%65 in total

Replies4.2%140 in total

Quotes0.6%19 in total

Bookmarks31.6%1 064 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

He just....he just tweeted it out 26.9K views · 88 likes · 0 reposts · 3 replies 02 Sep 2026 · Open on X →

As much as I love to take credit, I stole this idea quite directly from....the Substack of my own wife? Nicole is a stylist with impeccable taste and her new newsletter Domicile features her tips, recipes and products for the kitchen and home. 🔗 https://t.co/5d1Fus83IH https:// 35.8K views · 209 likes · 4 reposts · 11 replies 26 Aug 2026 · Open on X →

There’s a real art to gift giving. The best gifts are ones that are memorable, unique, and most importantly: make you feel seen. I’m not surprised @kevintwohy is exceptional at this, and I am *thrilled* I now get to use the world’s best garlic press with great regularity 🙏 http 44.3K views · 129 likes · 0 reposts · 7 replies 26 Aug 2026 · Open on X →

Spoke to a junior designer today asking for advice on breaking into the industry - here's a summary of our convo. https://t.co/65CpD6oMVq 13.6K views · 401 likes · 25 reposts · 15 replies 25 Aug 2026 · Open on X →

When this website launched around 2020 it felt like discovering a secret text – I remember digging through every single file/document. Was ahead of its time in so many ways and inspired a lot of the "creative open source"/"proof of work" you see today. https://t.co/V9tEdufqxv ht 3.2K views · 26 likes · 0 reposts · 1 replies 23 Aug 2026 · Open on X →

@kevintwohy Congratulations Kevin! I really admire how you run your studio - small, flexible, and mighty. Excited to follow along for this next chapter! 1.1K views · 3 likes · 0 reposts · 1 replies 11 Apr 2023 · Open on X →

I've been working on this evolution for almost two years, and today I'm filled with a sense of excitement and optimism about the future. Thank you for joining me. I wrote a bit more on my new website – you can read more here: https://t.co/X8nUYccBqi https://t.co/FkF1RNdrXr 3.5K views · 35 likes · 0 reposts · 3 replies 11 Apr 2023 · Open on X →

Credits: Brand/naming collab: @mikesmith187 @charamelody Motion/animation: https://t.co/L7ZdQNZgeG Web: @aarolston ✌️ 3K views · 35 likes · 0 reposts · 5 replies 11 Apr 2023 · Open on X →

Some background: personally, I've never been motivated to scale up, or start an agency. I believe in the power of a close, personal relationship with clients and clarity of a singular creative vision. That’s what works for me, and I think there’s a special magic in staying small. 3K views · 26 likes · 0 reposts · 1 replies 11 Apr 2023 · Open on X →

But: my design practice has evolved over the past decade. I’m taking on branding alongside product design, and recently I've been tiptoeing into other areas as well. I wanted an identity that could evolve along with me – providing a consistent home and continuity for the work. 2.8K views · 16 likes · 0 reposts · 1 replies 11 Apr 2023 · Open on X →

Also: TDW isn't an agency, but it is bigger than me. I typically have two associate designers helping me move faster, be more flexible, and expand my capabilities – making it possible to pull things off that most agencies won’t, most freelancers can’t, and I could never do alone. 2.7K views · 29 likes · 0 reposts · 1 replies 11 Apr 2023 · Open on X →

Today marks 10 years since I started doing independent design work. Last year I made a decision: I’m not going back. I needed a new, sturdier home for my design practice, for the next decade and beyond. I’d like to introduce you to it now: please meet Twohy Design Works. https: 237K views · 1.1K likes · 36 reposts · 91 replies 11 Apr 2023 · Open on X →