Klaviyo

@klaviyo · Boston, MA · joined 29 Mar 2012

Klaviyo is the autonomous CRM for B2C brands, built to turn what you know about your customers into real growth.

22 149Followers

2 859Following

11 892Posts total

8.6KViews on collected posts

Latest posts

Klaviyo@klaviyo9 Sep

Just announced at K:BOS: more ways for Klaviyo to understand your customers, decide what to do next, and take action across marketing and service. Learn more 👉 https://t.co/1oB7bwjAzk https://t.co/AnQmkJ0K1i

4.7K views · 13 likes · 2 reposts · 2 replies Open on X →

Klaviyo@klaviyo8 Sep

See you tomorrow, Boston 😴 https://t.co/q4YSrxLtKL

894 views · 10 likes · 2 reposts · 0 replies Open on X →

Klaviyo@klaviyo2 Sep

We're teaming up with Barrel ahead of BFCM 🕹️ Their Live Site Audit is a review of one brand's site — led by Barrel's Val Geisler & Christine Carforo. Submit yours for a shot at live feedback, a discount toward a full UX Audit, and a Nintendo Switch 2 → https://t.co/C6Jo37iU7W h

0:09

885 views · 5 likes · 1 reposts · 1 replies Open on X →

Klaviyo@klaviyo2 Sep

How does a global skincare brand keep its marketing personal across 20+ ecommerce sites? Dermalogica uses Klaviyo to turn customer data into more personal experiences. The result? 21% YoY growth in global CRM revenue. https://t.co/KFUtoeQfib https://t.co/UDHmSS70hH

1:00

757 views · 6 likes · 1 reposts · 1 replies Open on X →

Klaviyo@klaviyo1 Sep

Customer Agent can now look at a customer's photo and decide what happens next — replacement, refund, or a flag for your team. Check out how the new Image Analyze tool works in action and explore Customer Agent: https://t.co/EbcsKB9jev https://t.co/2pxeUOHWI4

1:30

1.3K views · 6 likes · 0 reposts · 2 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views894this account924median for 10K–100K

Reach, %4.04%this account3.62%median for 10K–100K

Engagement, %0.79%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	894	924	0.97×
Reach (views ÷ followers)	4.04%	3.62%	1.11×
Engagement rate	0.79%	1.52%	0.52×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.3K1 Sep

7572 Sep

885

8948 Sep

4.7K9 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.60%1 Sep

1.06%2 Sep

0.79%

1.34%8 Sep

0.36%9 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes69.0%40 in total

Reposts10.3%6 in total

Replies10.3%6 in total

Bookmarks10.3%6 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.