Kyle Sheldon ⚽️🇺🇸 ✓

@kylesheldon · joined 12 Dec 2007

Founder & CEO, @NameAndNumber & @pathway_hq ⚽️ Building soccer-specific companies to grow the game. Prev: Seattle Sounders, Chicago Fire, D.C. United, NASCAR

18 402Followers

1 243Following

43 446Posts total

112.5KViews on collected posts

Latest posts

Kyle Sheldon ⚽️🇺🇸 ✓@kylesheldon8 Sep

It’s absolutely wild that an MLS player is up for Ballon d’Or (again) 2.5K views · 83 likes · 6 reposts · 1 replies Open on X →

Kyle Sheldon ⚽️🇺🇸 ✓@kylesheldon6 Sep

Ashley Sanchez is on another level this season. Her hat trick today puts her at 18 (!) goals for the year. She's only 2 goals away from Chawinga's record of 20 goals with 7 games still to play. A @USWNT call-up HAS to be coming next, right? 6.1K views · 96 likes · 4 reposts · 1 replies Open on X →

Kyle Sheldon ⚽️🇺🇸 ✓@kylesheldon6 Sep

ASHLEY SANCHEZ HAT TRICK 🤯 https://t.co/AyNFIl6blA

0:24

31.1K views · 465 likes · 34 reposts · 11 replies Open on X →

Kyle Sheldon ⚽️🇺🇸 ✓@kylesheldon4 Sep

This video has 11 MILLION views 20.8K views · 62 likes · 6 reposts · 1 replies Open on X →

Kyle Sheldon ⚽️🇺🇸 ✓@kylesheldon4 Sep

I've watched this no less than 107 times 1.7K views · 6 likes · 0 reposts · 2 replies Open on X →

Kyle Sheldon ⚽️🇺🇸 ✓@kylesheldon3 Sep

@kylesheldon Because it’s staged 453 views · 0 likes · 0 reposts · 1 replies Open on X →

Kyle Sheldon ⚽️🇺🇸 ✓@kylesheldon3 Sep

You won’t believe this until you watch it with your own two eyes A QUADRUPLE MEG 🤯 https://t.co/sSvCr3ReOM

0:16

39.7K views · 147 likes · 10 reposts · 1 replies Open on X →

Kyle Sheldon ⚽️🇺🇸 ✓@kylesheldon2 Jul

We’ve just launched a new sponsorship consulting arm of our business and are so excited to help more brands connect to American soccer. The entire team at @NameAndNumber is made up of soccer specialists who have deep understanding of soccer fandom and culture. In short, if ht

1:06

10.1K views · 28 likes · 3 reposts · 4 replies Open on X →

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views8 098this account1 041median for 10K–100K

Reach, %44.01%this account3.61%median for 10K–100K

Engagement, %0.44%this account1.70%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	8 098	1 041	7.78×
Reach (views ÷ followers)	44.01%	3.61%	12.2×
Engagement rate	0.44%	1.70%	0.26×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

10.1K2 Jul

39.7K3 Sep

453

1.7K4 Sep

20.8K

31.1K6 Sep

6.1K

2.5K8 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.35%2 Jul

0.41%3 Sep

0.22%

0.46%4 Sep

0.33%

1.68%6 Sep

1.65%

3.56%8 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.70%.

What the audience does

Likes87.1%887 in total

Reposts6.2%63 in total

Replies2.2%22 in total

Quotes2.0%20 in total

Bookmarks2.6%26 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.