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Laura Meckler

@laurameckler · Washington, DC · joined 24 Feb 2009

National education writer @washingtonpost. Author of DREAM TOWN: Shaker Heights and the Quest for Racial Equity https://t.co/AXoO4Nu8gP

11 819Followers
1 111Following
4 037Posts total
26.4KViews on collected posts

Against accounts of the same size

3 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views589this account1 266median for 10K–100K
Reach, %4.98%this account3.99%median for 10K–100K
Engagement, %0.81%this account1.98%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post5891 2660.47×
Reach (views ÷ followers)4.98%3.99%1.25×
Engagement rate0.81%1.98%0.41×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2358 Apr
22.4K27 May
58924 Jun
1959 Jul
3K9 Aug

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.70%8 Apr
0.16%27 May
1.02%24 Jun
0.51%9 Jul
0.81%9 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.98%.

What the audience does

Likes48.7%38 in total
Reposts25.6%20 in total
Replies11.5%9 in total
Quotes5.1%4 in total
Bookmarks9.0%7 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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