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Lenny Rachitsky

@lennysan

Deeply researched product, growth, and career advice

441 144Followers
2 917Following
40 630Posts total
63.6KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views496this account6 139median for 100K–1M
Reach, %0.11%this account2.61%median for 100K–1M
Engagement, %0.53%this account1.39%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post4966 1390.08×
Reach (views ÷ followers)0.11%2.61%0.04×
Engagement rate0.53%1.39%0.38×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

62.4K2 Sep
614
2073 Sep
378

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.58%2 Sep
0.49%
0.48%3 Sep
0.79%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.39%.

What the audience does

Likes38.9%331 in total
Reposts1.2%10 in total
Replies2.2%19 in total
Quotes0.7%6 in total
Bookmarks57.0%485 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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