tweetindex

Katie Dill

@lil_dill · San Francisco · joined 20 Apr 2009

Head of Design at Stripe. Board member at Magnific. Previously: Lyft, Airbnb, and Frog. Mom. Pilot.

36 461Followers
1 054Following
2 946Posts total
80.9KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views2 149this account980median for 10K–100K
Reach, %5.89%this account3.27%median for 10K–100K
Engagement, %1.04%this account2.01%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post2 1499802.19×
Reach (views ÷ followers)5.89%3.27%1.80×
Engagement rate1.04%2.01%0.52×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

16.2K28 Feb
11.7K17 Aug
28.7K29 Aug
346
1.6K
24130 Aug
19.9K2 Sep
2.1K

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.74%28 Feb
1.04%17 Aug
1.32%29 Aug
1.16%
0.57%
1.24%30 Aug
0.15%2 Sep
0.28%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.01%.

What the audience does

Likes67.7%602 in total
Reposts2.5%22 in total
Replies4.8%43 in total
Quotes0.8%7 in total
Bookmarks24.2%215 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Recycling isn’t helping?! I guess I’ll have to get @WorksInProgMag subscriptions for all my neighbors to avoid the wrath. 2.1K views · 5 likes · 0 reposts · 1 replies 02 Sep 2026 · Open on X →
🤯 19.9K views · 29 likes · 0 reposts · 0 replies 02 Sep 2026 · Open on X →
@lil_dill @stripepress Wow. Need 241 views · 3 likes · 0 reposts · 0 replies 30 Aug 2026 · Open on X →
@lil_dill @stripepress The design and quality of Stripe press books is so good. Y'all have built something special there. 1.6K views · 8 likes · 0 reposts · 1 replies 29 Aug 2026 · Open on X →
@lil_dill @stripepress It’s perfect. 346 views · 3 likes · 0 reposts · 1 replies 29 Aug 2026 · Open on X →
Obsessed with our latest book. Available for pre-order! @stripepress https://t.co/uCJjHhfGwq 28.7K views · 339 likes · 8 reposts · 29 replies 29 Aug 2026 · Open on X →
We're hiring a bunch of roles, but one in particular I wanted to highlight is for Link—our consumer product helping more than 300M people pay in a click, protect purchases, manage finances, and shop via agent! Join us!!! https://t.co/PYeAumz5cr 11.7K views · 107 likes · 8 reposts · 5 replies 17 Aug 2026 · Open on X →
It was surprisingly good fun to chat about my mistakes, inflection points in my career, and how flying has made me a better design leader. @soleio is quite the interviewer! Links to our @firstofkind interview at @stripe below. https://t.co/GZfFLJJEW3 16.2K views · 108 likes · 6 reposts · 6 replies 28 Feb 2026 · Open on X →

Similar accounts