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Little, Brown and Co

@littlebrown · New York · joined 28 Jul 2008

Publishing great books since 1837. Visit our other imprints: @mulhollandbooks @voraciousbooks and @LBSparkBooks

421 882Followers
14 068Following
40 807Posts total
16.3KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views2 686this account21 891median for 100K–1M
Reach, %0.64%this account6.81%median for 100K–1M
Engagement, %0.22%this account1.14%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post2 68621 8910.12×
Reach (views ÷ followers)0.64%6.81%0.09×
Engagement rate0.22%1.14%0.20×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

6.8K23 Jun
2.7K1 Jul
2.2K4 Aug
2.9K6 Aug
1.7K11 Aug

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.18%23 Jun
0.22%1 Jul
0.28%4 Aug
0.34%6 Aug
0.18%11 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.14%.

What the audience does

Likes69.2%27 in total
Reposts15.4%6 in total
Replies5.1%2 in total
Quotes5.1%2 in total
Bookmarks5.1%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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