Liz Hoffman ✓

@lizrhoffman · joined 28 Feb 2009

writing about biz & finance @Semafor. @WSJ alum. author of CRASH LANDING https://t.co/kMLVAEe7wq

22 743Followers

1 176Following

4 523Posts total

1.2MViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views12 542this account2 043median for 10K–100K

Reach, %55.15%this account6.16%median for 10K–100K

Engagement, %0.72%this account1.59%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	12 542	2 043	6.14×
Reach (views ÷ followers)	55.15%	6.16%	8.95×
Engagement rate	0.72%	1.59%	0.45×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.5K2 Sep

2.8K

72.4K

36.3K3 Sep

21.7K

3.4K

1.6K4 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.27%2 Sep

0.83%

0.43%

1.62%

1.08%3 Sep

2.10%

0.62%

0.00%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.59%.

What the audience does

Likes90.1%10 262 in total

Reposts1.6%181 in total

Replies0.5%62 in total

Quotes0.1%9 in total

Bookmarks7.7%876 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

4 Sep

Daily snapshots since 04 Sep 2026; the dashed line is the starting count.

Latest posts

Getting a lot of “they’ll deny the chargeback request because their customers are AI-pilled morons” and yes of course they can. But they’re in the business of making customers happy, esp at the premium end (which honestly is the crowd most likely to be morons in handing over 1.6K views · 0 likes · 0 reposts · 0 replies 04 Sep 2026 You know you’ve got a good punishment when @eisingerj approves The best corporate regulator in America isn’t the SEC. It’s the NBA. https://t.co/Jgt9Eg3Gv3 https://t.co/zw9sDa7oQo 3.4K views · 17 likes · 4 reposts · 0 replies 03 Sep 2026 @lizrhoffman i’m sorry but if you willingly let an ai tool control your credit card and make major purchases for you, whatever happens next is kinda on you.. natural selection doesn’t need to be this efficient 21.7K views · 452 likes · 2 reposts · 1 replies 03 Sep 2026 @lizrhoffman i think there are a lot of dumb people walking around but you gotta be extra, almost comically, stupid to let ai tools handle your credit cards and major purchases. i highly doubt there is going to be an epidemic of this 36.3K views · 382 likes · 2 reposts · 8 replies 03 Sep 2026 @lizrhoffman @semaforben I mean they’re fully ready in the sense they’ll decline the chargeback as the customer has used a piece of tech to make an order with their card 72.4K views · 1.2K likes · 6 reposts · 4 replies 02 Sep 2026 I’ve covered my share of companies behaving badly and boy did the NBA just show securities regulators how it’s done. FIVE first-round picks! 2.8K views · 11 likes · 1 reposts · 0 replies 02 Sep 2026 Credit card companies are comically unprepared for what’s about to happen 1M views · 8.2K likes · 166 reposts · 49 replies 02 Sep 2026 Please say nobody 1.5K views · 4 likes · 0 reposts · 0 replies 02 Sep 2026