Ludwig Pettersson ✓

@ludwig

I build internet stuff @sprintapp. Previously creative director of @stripe, original designer of @openai, and founder of @quillchat.

7 426Followers

297Following

444Posts total

14.3KViews on collected posts

Latest posts

Ludwig Pettersson ✓@ludwig9 Sep

@ludwig @sprintapp Damn- everything you touch turn into gold. Love the app! 33 views · 1 likes · 0 reposts · 0 replies Open on X →

Ludwig Pettersson ✓@ludwig9 Sep

@ludwig @sprintapp congrats ludwig!! genuinely really excited for you to start sharing publicly again 🫡 53 views · 2 likes · 0 reposts · 0 replies Open on X →

Ludwig Pettersson ✓@ludwig8 Sep

@ludwig @sprintapp Congrats! 🎉 373 views · 3 likes · 0 reposts · 0 replies Open on X →

Ludwig Pettersson ✓@ludwig8 Sep

Been working on something new: @sprintapp It’s my take on working with image and video models on a canvas, and we already have teams using it for ~all of their imagery https://t.co/AMsjlwHuMl https://t.co/Yxf9jOOL3M

0:24

13.8K views · 73 likes · 4 reposts · 5 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the under 10K follower range. reaches fewer people than peers, but engages them much harder.

Median views213this account4 175median for under 10K

Reach, %2.87%this account250.82%median for under 10K

Engagement, %1.92%this account1.41%median for under 10K

Metric	This account	Median for under 10K	Ratio
Median views per post	213	4 175	0.05×
Reach (views ÷ followers)	2.87%	2.5× audience	0.01×
Engagement rate	1.92%	1.41%	1.36×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

13.8K8 Sep

373

539 Sep

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.59%8 Sep

0.80%

3.77%9 Sep

3.03%

Reactions — likes, reposts, replies and quotes — divided by views. Median for under 10K accounts is 1.41%.

What the audience does

Likes65.8%79 in total

Reposts3.3%4 in total

Replies4.2%5 in total

Bookmarks26.7%32 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.