lusso ✓

@luusssso · joined 22 Mar 2023

Design breakdowns and tools for working creatives. Read weekly by 2,000+ on Substack https://t.co/vagJ0eZevC

184 889Followers

1Following

43 229Posts total

200KViews on collected posts

Against accounts of the same size

11 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers, but engages them much harder.

Median views1 411this account5 994median for 100K–1M

Reach, %0.76%this account2.51%median for 100K–1M

Engagement, %3.30%this account1.40%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	1 411	5 994	0.24×
Reach (views ÷ followers)	0.76%	2.51%	0.30×
Engagement rate	3.30%	1.40%	2.36×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

14.4K26 Aug

44.7K2 Sep

780

375

108.7K

215

700

1.4K

17.1K3 Sep

11.5K

Last 11 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.61%26 Aug

5.68%2 Sep

0.77%

0.80%

4.76%

3.30%

6.98%

2.29%

2.98%

6.09%3 Sep

4.13%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.40%.

What the audience does

Likes79.9%7 241 in total

Reposts5.4%485 in total

Replies0.8%72 in total

Quotes0.2%20 in total

Bookmarks13.7%1 243 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts